Monday, September 30, 2019

Social Evils in Pakistan Essay Types and Causes

The social evils are one of the most brutal and biggest curses to any nation which plays the vital role in the destruction of the society in any state or country. Pakistan is amongst one of those countries which are facing various disparaging social evils which have affected the law and order, national harmony and the peace of the country. Let us have the overview on the various types of social evils in Pakistan and what are the main reasons which have contributed in making these social evils from bad to worse.One of the most critical social evil in Pakistan is corruption as unfortunately Pakistan is in the list of the top countries having mighty huge corruption in the system and the establishment. Corruption has strengthened its roots not only in the government organizations but at the same time private sector is also victim of this social evil, due to which the justice and equality has dispersed from the country as people can do anything with the help of the power of money at any l evel. The main cause for this social evil is greed for money and power and at the same time unfair and unpatriotic intentions not only of the officials but also including the government officials and politicians.Terrorism is also a very significant social evil in Pakistan which has not only just affected the law and order situation but with the passage of time has a very huge adverse impact on the national economy of the state. Due to the terrorism activities the international investment has disappeared from the state leaving Pakistan all on its own or on the international loans. The basic reason behind this is the religious extremism and the hate against the government of the state.Pakistan is being ranked as one of those countries which have the highest ratio of Child Labor, which is another very heart breaking social evil in which the innocence of the children are being exploited. The basic reason for such high child labor ratio in Pakistan is due to unemployment and majority of the people living below the poverty line.The families which cannot afford to send their children to acquire expensive education are forced to send their children to workshops, restaurants, and municipal corporation for working which is against the labor laws of the country but due to the need and urge for money they are forced to do so.Sexual harassment is also considered to be a very destructive social evil in Pakistan where the children and females are being made victims of sexual harassment by the evil and inhuman peoples of the state. The main reason behind this curse is the sexual urge of uneducated people, frustration and the fire of revenge results in the occurrence of such brutal and immoral activities in Pakistan.

Sunday, September 29, 2019

Cultural-Adaptation Essay

The East African tribe ‘Maasai’ can be found in Kenya and certain parts of Tanzania. Their subsistence strategy has primarily been pastoral for several centuries. The Maasai herd cows, sheep and goats for a livelihood as they depend on the meat and milk for their survival. The Maasai are also semi-nomadic people, making them pastoral nomads (O’Neil 2). This helps them move from place to place, in search of better climatic and external conditions suitable for raising their herd animals. They constantly move to areas having greener pastures and adequate water to ensure that their livestock are healthier; it also facilitates grass growing back again in areas that have been grazed by cattle. Their choice of location would also depend upon other factors such as safety from predators such as lions. The Maasai do not construct permanent settlements as they are constantly on the move; they live in temporary dwellings that are simple to construct. The social structure of the Maasai has played a key role in preserving the tribe’s primary subsistence strategy as pastoral for centuries. The age-based social structure is quite fair and consistent as there is no discrimination based on caste or familial segregations. However, there are certain gender-based roles and customs within the tribe. The men are divided into the youths, the warriors also know as ‘moran’, and the elders. On the other hand, the young girls get married to warrior men, bear children and raise them; the women can also become elders after their bear four children. The youths become warriors around the â€Å"age of 13 to 17† and move to a different village, live in unsecure enclosures called ‘manyatta’ built by their mothers and eventually get married (Martin 7). It is the duty of the warriors to ensure that the tribe is safe and cattle are protected from predators. They are mentally conditioned as well as physically trained from a very young age to perform this duty. The Maasai women specialize in building houses from sticks, mud and cow dung. This helps the tribe to move from place to place easily and sustain their semi-nomadic way of life. The Maasai men also build thorn fences to keep their cattle safe in enclosures. The elders are supposed to impart wisdom and live passive lives, as the responsibilities and duties of the tribe pass over to the next generation of warriors. The authority figure in their social system is a person known as laibon, roughly translated as ’medicine man’; the ‘laibon’ also fills the religious needs of the tribe and practices shamanism for healing. This uniform socio-cultural structure lends stability and contributes to the subsistence of the Maasai way of life, as there is very little room for rebellion within the group. Many aboriginal cultures around the world are going through transition due to modernization and the Maasai are no exception to this rule. Urbanization had led to the Maasai being confined to smaller areas, thus threatening their way of life. To cope with these changes, a small segment of the tribe has recently changed its subsistence strategy to agriculture, fishing and taking menial jobs in urbanized areas. The tourism industry promoted by the government has compelled certain Maasai tribes to diverge away from their self-sufficient lifestyle and act as showpieces for tourists (Akama 717). However, the Maasai still retain certain aspects of their cultural identify such as speaking a language called ‘Maa’ and wearing a red cloth called the ‘shuka’; they also pierce their earlobes and adorn large metal earrings. Despite the influence of the modern world, a large segment of the Maasai tribe is still quite self-sufficient as they produce their own food from cattle and take care of other needs such as shelter and medicine. Works Cited Page Akama, John. Marginalization of the Maasai in Kenya. Annals of Tourism Research, Volume 26, Number 3, July 1999. Martin, Marlene. Society-MASAI. The Center for Social Anthropology and Computing. June 14, 2009, O’Neil, Dennis. (2007). Patterns of Subsistence: Pastoralism. Palomar College. June 14, 2009,

Saturday, September 28, 2019

The Macro Economy Essay Example | Topics and Well Written Essays - 500 words

The Macro Economy - Essay Example On the other hand, low retail sales can signify that consumers are bent towards saving for the future rather than enjoying the goods offered to them right now. The automobile industry is connected to other items which can be retailed by sellers but pure retail sales figures often do not include automobile sales. This is because automobile sales can vary sharply from month to month but the trends for automobile sales are connected to the trends for retail spending. The consumer price index is a measure of the average prices which a consumer has to pay for basic elements which are required by a household. Increasing consumer price index levels show the influence and impact of inflationary trends in the economy which may convince people to save more and economize when they can. A decreasing consumer price index would suggest that things are getting cheaper for the average consumer and s/he would be more inclined to spend out of his/her savings to make purchases which might otherwise be delayed for the future. Spending is also linked to the GDP because one of the components of the calculations for the GDP of a country is the economic activity of its citizens. For example, American consumers who spend more money in a given year would add to the consumption figures and if other elements of the GDP (investment, government spending, exports and imports) remain the same then the GDP for that year can be expected to be higher than normal. Of course a lower CPI could encourage spending and improve the GDP while a higher CPI would have the opposite effect.

Friday, September 27, 2019

Billy should be prosecuted for the alleged assaults Essay

Billy should be prosecuted for the alleged assaults - Essay Example The crown prosecution service is controlled by the Director of Public Prosecutions, who is normally accountable to the Attorney General in Wales and England. The Attorney General, as a result, is normally answerable to Parliament for the service provided by the crown prosecution service1. The Crown Prosecution Service normally has the responsibility for taking criminal cases above the police investigatory level. The crown prosecution service normally direct the police on cases for conceivable prosecution, they evaluate cases submitted by the police; they decide any charges in minor cases; they organize cases for court and forward cases to court, both in the Crown and the Magistrates Court. The major role of the crown prosecution service is to examine the evidence collected by the police, and deliver guidance. After sufficient evidence is obtained, the crown prosecution service normally makes its decisions based on the evidence. They also decide whether a case should be followed or dr opped. In the occasion that the crown prosecution service is contented that there is sufficient evidence to arraign, they then prosecute either in the Magistrates Court. If the case is to be taken to the Crown Court, they order an independent advocate to arraign for them or, gradually, they may employ their advocates. Despite the fact that the Crown Prosecution Service operates with the police, it is autonomous of them, and except for exceptionally petty cases, the choice whether to arraign a case depends on the crown prosecution service2. The Crown Prosecution service is normally accountable for defining the charge in all, but minor cases, they also advice the police during the initial stages of an enquiry, they also study cases passed by the police for prosecution; the crown prosecution also have the responsibility of examining cases for court and handing over those cases at court. In each case studied, the prosecutor normally weighs, whether, there is enough evidence, and if ther e is sufficient evidence, the prosecutor determines whether the person needs to be prosecuted. Despite the fact that Crown Prosecutors interact closely with the police, they normally have a responsibility of serving the Crown Prosecution Service, which is an independent governmental organization3. The rules and principles relating to assault and the general principles of the crown prosecution service are as follows: the crown prosecution service normally has the responsibility of deciding, whether, to prosecute or give an individual involved in an assault an out-of-court clearance. The crown prosecution service normally have to ensure fair and effective trial is provided. This is normally necessary so as to maintain law and order. The crown prosecution service has the responsibility of ensuring that the right person is prosecuted. They also have the responsibility of ensuring the person is prosecuted for the right offence. This is necessary to ensure that such offenders are brought to justice. It also the role of the crown prosecution service to ensure that casework judgments are performed fairly, without any bias, and with integrity in order to bring justice for defendants, witnesses, victims and the public4. The crown prosecution service also have the responsibility of evaluating, advising the people involved, and prosecuting cases to ensure proper out-of-court disposal to the lawbreaker. The crown prosecution service should ensure that the law is applied properly; they should do this by ensuring

Thursday, September 26, 2019

One Year Action Plan based on based on Epstein's 6 Types of Essay

One Year Action Plan based on based on Epstein's 6 Types of involvement - Essay Example Such feasibility studies were done to ensure that the action plan was measurable, specific, time-bound and achievable. These factors were not considered only in the selection but also in the implementation of the plan. As much as possible, over elaboration and sensationalism were avoided. To this effect, the action plan comes with specific activities on what needs to be done to achieve the set targets. These measures indeed make the implementation of the 3-way Action Plan feasible as there are clearly stated measures for achieving the objectives. In the academics for instance, it is stated for example that ways of achieving goal one would be â€Å"Parent involvement, increase in Benchmarks, six weeks test, report cards, TAKS testing†. With measures of this nature running through all the goals, the implementation of the plan is indeed feasible. Factors that will Support the Plan As suggested by Epstein, there have been specific factors picked from the home, community as well as the school as supporting factors for the successful implementation and achievement of the action plan. ... h the academic goals where students will be taken through reinforced lessons in the areas of reading, spelling and the organization of academic competitions to boost students’ desire to learn more. Factors that will Hinder the Plan Not withstanding the carefully crafted factors above, there is no denying the fact that there are still foreseeable factors that may possibly hinder the successful implementation of the Action Plan. Some of these factors include the fact that there may be conflict of targeted goals between the home and the school in one hand and the community and the school at the other hand. This is to mean that there is the likelihood that goals that the home may want to achieve in this period of one year may not just be different from that of the school but opposite to it, causing a lot of inconvenience in striking the balance of pursuing both goals. The same is true for the community. Again, since Epstein suggests that the implementation of the action plan shoul d be out of a collaborative effort between the school and other stakeholders, it is expected that there will be maximum cooperation from the home and community. However, there could be the likelihood that these agents or stakeholders may not have enough time to participate in the implementation of the Action Plan. There could even be apathy on the part of some stakeholders. Financial inadequacies are also hindrances that cannot be overlooked. Extent to which the action plan already supports the Partnership that already exists in School Farlex (2011) explains that â€Å"a relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal† As the adage goes, â€Å"there is nothing new under the sun†. As a matter of

Wednesday, September 25, 2019

Golden strait corpn v nippon yusen kubishika kaisha 2007 ukhl Essay

Golden strait corpn v nippon yusen kubishika kaisha 2007 ukhl - Essay Example During this time, the question of the Gulf war breaking out was only a possibility rather than a certainty. While the charterers were appealing this decision, they made an offer to accept the vessel back on the same terms as before, on 7 February, 2003. The owners rejected the offer of the charterers on the basis of para 10 of the agreement where provision was made for cancellation by both parties in the event of a war. By 2003, the situation had changed from what it was in 2001; the question of war was a certainty, not a possibility. Hence, the charterers were allowed to limit damages up to 2003, since the charter would have been cancelled anyway when the war broke out. The owner appealed for damages.2 The majority opinion in this case supported the position of the charterers and allowed for damages to be calculated only up 2003. The principles of certainty and finality of contract were held to be subordinate to the greater importance of achieving an accurate assessment of damages based on actual losses incurred.3 The major grounds on which Lord Bingham and Lord Walker offered dissenting opinions in this case was that of (a) certainty of contract and (b) the date of calculation of damages on the date of repudiation4. Lord Bingham stated that contracts are made to be performed, not broken; as a result it should be more advantageous to keep to contractual terms rather than break them. The original contract called for a charter period of seven years, hence when the parties entered into the contract, there was an implication of certainty in the contract which made breaking the contract a losing proposition for either party. There was a war clause included in the contract, allowing either party to rescind the contract if there was a strong possibility of war breaking out. However, this element of uncertainty by no means detracted from the performance of the contract that was required as of 2001, when the charterers chose

Tuesday, September 24, 2019

Arguments about oral sex Essay Example | Topics and Well Written Essays - 500 words

Arguments about oral sex - Essay Example The only thing oral sex can be considered safe for is if the couple wish to avoid pregnancy (incase the couple in question is heterosexual) because the transmission of disease is not stopped if partners engage in oral sex. Diseases like Chlamydia, HPV, gonorrhea, herpes, hepatitis, and HIV can all be transmitted through the unsafe practice of oral sex. For all practical purposes, if the objective is to avoid disease then oral sex is no safer than anal or vaginal sex. In fact, as reported by the University of Malmo in Sweden, unprotected oral sex with a person who is already infected with HPV increases the risk of oral cancer (Wikipedia 2006). Additionally, health advisors recommend that oral sex should be totally avoided when either participant has any cuts or scrapes on the genitals or the mouth. Moreover, brushing teeth before oral sex may not be a good idea since it can cause small scratches on the lining of the mouth which may help the transmission of microscopic bacteria or viru ses. Similarly, flossing, dental work or crunchy food can also make oral sex more unsafe that it already is for the same medically recorded reasons (Wikipedia 2006). However, in spite of all the risks involved, there are simple ways in which oral sex can be made as safe as other sexual practices. The first and foremost recommendation for safe oral sex is to use a condom in case it is being performed on a man. There is little reason not to since there are flavored condoms available for those who say that they do not like the taste of regular condoms.

Monday, September 23, 2019

Reveiwing the titanic movie Review Example | Topics and Well Written Essays - 750 words

Reveiwing the titanic - Movie Review Example Simon Adams writes, â€Å"The Titanic’s builders, Harland and Wolff, claimed that the ship’s system of watertight bulkheads made the vessel virtually unsinkable.†(8) But the power of the ocean was awesome, once the ship was caught in its watery trap. The shooting of the movie is the saga of the technical expertise of the highest order. Once the ship sank, it began to move towards its resting place in the ocean bed. Most of the underwater shots of the wreckage of the ship were real. â€Å"James Cameron hired in 1995 the Russian vessel Akademik Mstislav Keldysh and its two submersibles. The technical team worked at a depth of 12,500 feet below the North Atlantic. The special cameras and housings withstood the 6,000 pounds per square inch of water pressure. He made twelve dives of fifteen hours each and the cameras succeeded in storing 500 feet of film only. Twelve minutes of footage was shot per dive. (www.imdb.)So, one can see introduction of many fake underwater shots in the movie. The sinking process of Titanic has gathered momentum. The ship is moving towards its final destination in a rapid pace and grandeur in consistent with its gigantic size. Jack and Rose rush to the stern of the ship, along with many others, as it rises higher and higher. A priest is remembering God with the Rosary prayer. The passengers in freight, mob him. Jack and Rose reach out to the stern and are clustered together and lean on the railings. Rose looks to Jack and says to him, "Jack, this is where we first met!† (www.imdb)Cameron credits Kate Winslet with writing the heart-wrenching line during the final sinking. Jack kisses her forehead and presses her to him even more firmly. The ship now seems in a hurry to reach its final destination. It hangs in the air with a 30-degree angle between it and the water. People lose balance, slip and begin to fall/slide and crash into water. Many fall from the stern,

Sunday, September 22, 2019

Valero Energy Essay Example | Topics and Well Written Essays - 1250 words

Valero Energy - Essay Example 4. Critically discuss whether Valero Energy has diversified its products and services. Provide 3 recommendations with a timeframe included of how Valero Energy can create better value through diversification of its corporate-level strategy. 5. Critically discuss whether Valero Energy has created and sustained a competitive advantage through its business-level strategy. Provide 3 examples of different environmental influencers that have affected its business-level strategy. [1] Valero is a refiner of oil feedstock. It buys oil from companies that extract them from the ground and Valero turns the stuff into clean fuel and other products like plastics, asphalt, aromatics, etc. that it sells to other companies. Valero’s entrepreneurial philosophy is closer to that of a small family business where all who work for it feel that they have a stake in the success and profitability of the company. In a June 2006 interview with HR Magazine, Valero’s first CEO (who retired in 2005) admitted that the concern of management is basically how to take care of its people so that they improve their operations, increase refining capacity and yield, and help run the company better. Profits usually follow because the people are happy working for the company. Since 1980, the company has taken care of its people – it has not laid off a single employee in the last twenty-nine years – and so has the luxury of getting the best among those who apply for jobs there, rewarding them for their contributions to the company. Process and product innovations at Valero are managed by sharing the R&D expertise of researchers for its four fuel (gasoline, diesel, jet fuel and renewables) and eight specialty (aromatics, asphalt, propane, sulfur, base and process oils, petroleum coke, solvents and natural gas liquids) products following the basic guidelines of being environment-friendly,

Saturday, September 21, 2019

Gender Inequality Essay Example for Free

Gender Inequality Essay Gender can be defined as the socially constructed roles and duties society constructs, assigns and expects of males and females on the basis of their biological and physical characteristics. Gender is learnt, not permanent and differs from one community to another. Gender roles and responsibilities are found in all spheres of society be it economic, social, political or religious. Gender roles are affected by age, social class, ability, ethnicity and race. The gender roles help society to determine men and women access to rights, resources and opportunities. Gender in this perspective is not just a concept, but about perceptions and understanding concerning the affiliation between males and females in society and how gender influences their attitudes, behavior and responsibilities. Gender inequality refers to unequal treatment of men and women that are against the legal and constitutional requirement such as the human rights provisions as enshrined in the Universal Declaration of Human Rights of 1948 The Convention on the Eradication of all forms of discrimination against females (1979). Most countries have, however, fallen short of entitling human rights and freedoms to everyone in society regardless of their sex (Michael 12). Gender inequality varies from developed countries to developing countries. Also considering that the world is comprised of different tribes and races that have distinct values and beliefs, gender inequality will vary with the same intensity. Such inequalities include the professional obstacles that women encounter in their workplaces. It is evident that women’s lack of leadership positions because such roles are considered to be meant for men. Those who are mothers may be penalized or discriminated for taking time off to attend to their children. The controversial issue concerning gender inequality is the need to acknowledge the unequal power relations between men and women in society and to work for greater gender equality and the advancement of women. It does not only mean the identification of specific areas that are important for women’s advancements, but also attempts to introduce a dimension of gender in all activities. It also means there is recognition of how important it is to work with both men and women to change the existing gender relations. According to the United States Census data, there is a gender wage gap in which women earn 77 cents for each dollar earned by a man. The gap is a matter of concern that has prompted  President Obama to announce the Paycheck fairness Act on Equal Pay Day. However, according to the one of the lead economist the statistics behind the gender wage gap are flawed. The flawed statistics have acted hindrance and distracter to the legislator and concerned public from finding the solutions that would solve the real problem-the gender jobs gap. The Census data that give the 77 cents on dollar comparison is based on aggregate earning of men and women thus ignoring job choice, education, experience, industry, and other factors that contribute to a person’s wage. If a comparison is made between men and women with the same background such as education and experience, same employer, among other the gender gap disappears. The reasons why the gender job gap exists is the due to low number of female occupying high executive levels and director positions. Men also are earning higher than women despite being in the same senio r-level jobs. The choice of work is a major that determine potential earnings. Men tend to take relatively high-paying jobs in engineering and IT, while women take low-paying jobs like education and human resources. The gender gap persists because men and women choose to pursue different careers (Autor et al, 2008). The gender job gap can be closed, if women are encouraged to pursue high-paying career in science, technology, mathematics, and engineering. Legislation should be formulated to bridge the gap in men and women career choice. An enabling environment should create in the workplace where women can be empowered and helped to rise to top executive positions. Comparing the job to job is not tenable solution in addressing the gender wage gap; more need to be done to bring women earning close to that of men (Juhn et al, 2014). Gender inequality also involves feticide and infanticide. For instance, in India and China, a male child is more appreciated than a female child. Parents have to find out the sex of the baby they are carrying so as to decide whether to terminate the pregnancy or kill the child after its birth (Kristoff, 69). One of my family members in China, my cousin who has a bias th at boys better than girls. I was very angry that he convinced his wife went to abortion because his wife pregnant with a girl when I knew he did that. He explained that China has the birth control policy and he just want to a boy to continue his family name. In the legal area at China, it wasn’t involve in crime for what he did. However, in the ethical area, he deprive his wife’s thought and the  baby who didn’t has chance come to the world. I think he against the humanity and nature. There are also a number of organizations in society that play key roles in the construction of gender. These organizations need to be gender sensitive so as to ensure they continue in the positive construction of gender equality. Such organizations include the family, the most imperative socializing proxy, school, media and religion. Several theoretical perspectives exist that tend to explain the origin of gender inequalities. Radical feminists argue that the gender inequalities arise from the biological differences among individuals that produce a form of social organization that equip men and women with the different roles they play in society. For example, women are handicapped by their biology in terms of pregnancy, childbirth and breastfeeding that makes them dependent on men. This dependence creates an une qual power relationships and power psychology. They also argue that, in every society, a high value is placed on culture rather than nature. Through culture, supernatural forces can be sought in order to achieve success, hence it is considered a means by which humanity governs and regulates nature. Women are seen closer to nature than men because of their social roles as mothers and reproduction (Hekman 52). Men, on the other hand, participate in activities such as warfare, politics that involve culture. This makes them better to women. From a Marxist perspective, gender inequality arose during the earlier stages of development when there was ownership of private property. Men gained control over the women and property hence the patriarchal system of family where property was passed down through the male’s line. Marxists thought this would change with the capitalist system but women still continue to be disadvantaged compared to men. On the contrary, liberal feminists approached gender inequality in a more elaborate way. They argued that nobody benefits from the existing gender inequalities since both men and women are harmed by inequalities. While women do not get opportunities to develop their talents and become successful and skilled members, men are also denied the o pportunity of having a close relationship with their children. Gender inequality is caused by the general credence that males are superior to females; because of this idea, women have spent some significant amount of years suffering under their counterparts. Males also tend to be more emphatic and absolute because of their natal hormones or intuitive  intellect. Sexual discrimination is also another major cause of gender inequality where women are viewed by men as just sex objects rather than real human beings with standards and morals. Other general contributing factors of gender inequality include unequal power relations, assumptions about male and female behavior, insufficient laws against gender inequality, cultural, traditional and religious practices. I became aware of this problem through the campaigns that the government and other Non-Governmental Organizations have held. Their efforts are directed towards ensuring that gender inequality is minimized all over the world. Awareness is being created among women where they get to be educated on their rights and freedoms (Hurst, 96). The women are being empowered through sponsoring women projects as a way of generating income that makes them less dependable on women. The media is al so playing a vital role on the sensitization of ways of minimizing gender inequality in the societies. Higher education in universities and colleges also promotes women support and all levels of society. The government is doing everything in its power to increase the productivity of women by initiating income generating projects. However, they do not take into account that women are already overburdened with work, they do not control family budgets and many of them have difficulties of freedom and movement. It is evident that the informal sector has limited employment opportunities and these projects will not be taken with the seriousness it deserves despite having the ability to empower the women. It is also easy to mobilize individuals or groups for a specific goal such as a political action or assisting members who are in need. In this case curbing, the menace of gender inequality in the society will be of great help. This is because it has charged most nations more harm than good. Most people have depicted that certain duties and tasks are to be performed by certain persons making gender imbalance. Heavy duties are usually dedicated to men while the simple ones are left to the females creating a huge difference in genders. Until all these issues are addressed there is no way that the nation and the globe will ever achieve gender balance. Work cited Michael G. Peletz, Gender, Sexuality and Body Politics in Modern Asia. Ann Arbor, MI: Association for Asian studies, 2011. Kristoff, Nicholas D. (August 23, 2009). â€Å"The Women’s Crusade. New York Times. Retrieved February 16, 2011. Burstein, Paul. â€Å"Equal Employment Opportunity: Labor Market Discrimination and Public Policy.† Edison, NJ: Aldine Transaction, 1994. Hekman, David R.; Aquino, Karl; Owens, Brad P.; Mitchell, Terence R.; (2009) An Examination of How Racial and Gender Biases Influence Customer Satisfaction. Autor, D. H., Katz, L. F., Kearney, M. S. (2013). Trends in US wage inequality: Revising the revisionists. The Review of Economics and Statistics, 90(2), 300-323. Juhn, C., Ujhelyi, G., Villegas-Sanchez, C. (2014). Men, women, and machines: how trade impacts gender inequality. Journal of Development Economics, 106, 179-193.

Friday, September 20, 2019

Geometry And Mathematics In The Renaissance

Geometry And Mathematics In The Renaissance Renaissance is one of the historical ages that truly had an impact on the modern civilization in terms of development in education, design and many other fields and also it did not ignore presenting out the most important figures during this age which had the same impact on modern civilization. This period of age started from the 14th century and ended on the 17th century starting in Florence in Italy and ending to the rest of Europe. Filippo Brunelleschi was one of its most important figures, shortly, the Renaissance style started to spread across Italian cities and some other countries like France, Germany, England, Russia and other parts of Europe at different dates and with varying degrees of impact. This paper will be discussing the impact of Renaissance on the development of mathematics and geometry in the modern age, its relation and the important figures that truly had an impact on this period. It will also discuss the important drawings and buildings that got affected by suc h innovations in this period of time. Renaissance is one of the periods that had an impact on mathematic and geometry due to the brilliant figures that have been in this period of time which will be discussed in this paragraph. First of all, Geometry is simply a branch of mathematics that is concerned with shapes, size, position of figure, and properties of a space like for example, a square have a property of the flat equal-distance lines from all sides that gives it, its shape and the same goes for the other shapes like rectangle, hexagon, circle etcà ¢Ã¢â€š ¬Ã‚ ¦Mathematics in general is the study of any types of structure, a space like a house, any designs etc., changes in velocity of an object, in general, anything that has to do with equations and calculations is categorized under mathematics. The most important figures that appeared in this period of age and had a true impact on Geometric and mathematics are Filippo Brunelleschi dating from 1377 1446 he is the inventor of the mathematics of perspective in painti ng. Paolo dal Pozzo Toscanelli dating from 1397-1482 creating a huge sundial and making astronomical calculations and also giving a higher accuracy in calculating latitude at the sea and luca pacioli who wrote a number of theories and developed the geometrical proportions. (Fletcher, 2000-11) Renaissance buildings heavily relied on the use of geometry and the mathematics in their design which heavily impacted other modern designs till now. Renaissance type of buildings relied on curves, arches, triangle, circles and squares, which are the main elements of geometry, also needs to be defines as buildings like churches, castles and much more relied on those basic elements and developed it into arches, domes, rectangular segments inside and outside the buildings as many floor plans could describe it. Renaissance building construction and how it was affected by such basic elements of geometry. The Renaissance great thinkers took the human being as a model for the universe being the perfect being made by god and used it in geometry and mathematics. This idea was developed by simply drawing this perfect figure which is the Vitruvian man standing in a square figure stretching his arms and legs forming a perfect circle around him. Based on these ideas, Leonardo made his own drawings based on the use of human proportions and the Vitruviuss theory. In the renaissance age, it was their aim to put such ideas developed into practice in real buildings .What was done is that he blended the use of circles and squares much in his general layout of his plan and in the plan itself he divided it further into spaces through the use of columns plus having the advantage of supporting the roof and as for the circular part, he used it to act as a domes which was one of the most important figures in th is period of time which gives the building its texture and unique style. In this drawing, Leonardo made some adjustments to the Vitruvius measurement of the human figure which was inspired by his own studies and observation. Finally after adjustments and his own studies, he created the perfect image of the human figure with the best proportions. Leonardo had the belief that god was the perfect geometer and the one who created the universe based on proportions and numbers, he believed that the human body was one of his perfect creation, based on Leonardos thought, he drawn the Vitruvian man stretching his own legs and arms to form a perfect revolving circle around him and a square. However, in order to make this work, he had to place the circle centered but the center on the square is a bit lower. Through adjustments and researches of his own measurements based on studies of life models, the Vitruvian figure is not recognized as an ideal image and proportion of the human body. Proportion is not only to be found in numbers and measures, but also in sounds, weights, intervals of time, and in every active force in existence. stated by Leonardo da Vinci (University of the Arts). The development of mathematics and calculations in the renaissance period is for sure one of the most important matters in this age. During the Renaissance, mathematicians and artists wrapped their arms around the questions of perspective, infinity, symbolic algebra and quartic equations, producing treatises on these subjects and offering fresh insights into the field of mathematics. The 15th through 17th centuries saw mathematical innovations in European countries like France and Italy, the impact of which extends to this day. These calculations were divided into different categories such as: Analysis vs. synthesis where the Renaissance saw the advancement of symbolic algebra. In his Artem Analyticem Isogoge of 1591, Franà §ois Vià ©te took the ideas of Ancient Greeks Euclid, Diophantus and Pappus and sought to explain and clarify them through systematic algebraic notation. In doing so he could explain the concepts of analysis and synthesis. Analysis, or an assumption of something that is looked for and the arriving at something admitted to be true through its consequences, was to be distinguished from synthesis, which is an assumption of something that is admitted (conceded) and the arriving at something admitted to be true through its consequences. Moreover, he applied rules for calculating species Vià ©te further established rules for species, as opposed to numerical calculations. His first rule stipulates to add a magnitude to a magnitude, or to add only homogeneous magnitudes, such as apples to apples; his third and fourth rules instruct to multiply and divide magnitudes, respectively, which will result in heterogeneous kinds. For example, a side multiplied by a side is a plane, not another side. Expressed through species, operators and units, equations could now be handled more easily. Also, in the development of equations, cubic and quartic was main ingredients Two breakthroughs during the Renaissance in mathematics involved the solving of both cubic and quartic equations, which had beguiled mathematicians before and during the Renaissance. Although the work was not his own, Girolamo Cardano is credited with giving general solutions to both types of equations in the form of radicals. Previously, equations of the second degree were solved in this manner, but not cubic or higher equations. He published these findings in his work, Artis Magnae, in 1545. Finally, the imaginary and complex numbers, another advance for mathematics during the Renaissance period was the acknowledgment of the validity of imaginary or complex numbers. Cardano, in solving cubic equations, came upon the appearance of negative numbers under the radical sign. Predecessors either brushed these aside or were not able to solve such numbers. Cardano, although he incorporated these numbers in his calculations, admitted that he did not fully understand them. Nonetheless, his work with these new numbers brought mathematics to a higher level of abstraction. After knowing the impact of mathematics and geometry in this period of time, renaissance did also impact modern age building design even though this period of age is so old but till nowadays it still impact us not in the design of the faà §ade but in certain designs. We can see how did the Renaissance influenced architecture and its design all around us. The Use of symmetry, columns, and balance of windows in modern architecture, whether at a bank or courthouse, or even in an expensive home, all point to the influences of Renaissance architecture on modern buildings. Hence to effectively study the influence of Renaissance architecture on more modern architecture one should begin by more closely examining the elements and impact of Renaissance architecture and how those elements have been incorporated into architecture today. Renaissance architecture followed the Gothic period of architecture, which gave us the cathedral at Notre Dame, and was succeeded by the Baroque period, which i s marked by highly ornate architectural designs and furnishings, and is often associated with the King Louis of France. The Renaissance period strongly emphasized the following elements: Geometry which relied on having buildings, windows, and doors in square and rectangular shapes. Proportion, balance was critical in the Renaissance, and elements of the structure needed to be designed in proportion to other elements of the building. Symmetry relied on the use of geometric figures came an emphasis on symmetry and clean lines. Regularity which means that there is a little about the Renaissance style that is random or impulsive. A building must have recurring themes and elements. To accomplish these design goals, the Renaissance style employs many recurring elements, including: Columns, Pilasters, Lintels, Arches and arcades, Domes, Symmetrical windows and doors and finally Niches with sculptures. Each of these elements is used in proportion and with much attention given to order and balance. Influence of the renaissance period came strongly in the 18th and early 19th centuries, which still many of these buildings still stand till today. Even later, in the 20th century, architects are reverting back to Renaissance designs when building grand homes much like the palaces found in Renaissance Italy and France. Various aspects of modern architecture find their roots in the Renaissance style. The features can include: Cube-shaped structure, Symmetrical faà §ade, Smooth stone walls, made from finely-cut stone or with smooth stucco, Low-pitched roof, Roof topped with balustrade, Wide eaves with large brackets, Horizontal stone banding between floors, Segmental pediments, Ornately-carved stone window trim varying in design at each story, Smaller square windows on top floor and Quoins (large stone blocks at the corners). (What Influence Has Renaissance Architecture had on More Modern Architecture, 2011) We could also see many of these elements every day, all around you. Nowadays, designers do seek to blend the use of columns and style that dated 600 years old to use it till now . Finally, to sum up, Renaissance time period showed a great improvement in the geometric and its use in the buildings as described in the paper and also the mathematical calculations used and how they were innovated and the name of the scientists who developed it. Moreover, we truly see the impact of geometry and proportions of space applied in their designs and how they made use of the basic elements such as circle, square, line etcà ¢Ã¢â€š ¬Ã‚ ¦which later on impacted the modern age designs

Thursday, September 19, 2019

United Nations :: essays papers

United Nations The League of Nations now called the United Nations was founded in 1919. The League of Nations was composed shortly after the first world war in order to prevent any more wars. The League of Nations collapsed in 1939. On January 1 of 1942 United Nations was born. During WWII, 26 nations joined their forces to continue fighting against the Axis Powers. The United Nations Charter was drawn up by representatives of 51 nations and signed on June 26, 1945. The United Nations was officially born on October 24, 1945 when the Charter was authorized by China, USSR, France, UK, USA and many other nations. The United Nations has three primary goals; to achieve and maintain world peace, to promote and develop good relations among all nations and to work together with other nations on solving economic, social, cultural and humanitarian problems. Many other functions are done by the UN, they protect human rights, fight epidemics, poverty and famine, deliver aid in form of food, clot! hes and medicine. They provide monetary loans to developing countries through the World Bank to help them achieve their goals. The UN is composed of six major branches. General Assembly, The Security Council, Economic and Social Council, The Trusteeship Council, The International Court of Justice and the Secretariat. Each has a specific function in the smooth working of the United Nations. The major reason why UN was formed is to promote and ensure world peace. They accomplish this by helping nations settle their disputes, deter conflicts and stop fighting. The United Nations is an organization that is involved in promotion of world peace. Many diplomatic actions are taken by the group to put and end to war and armed conflicts. The UN has an Agenda for Peace which can be separated into four groups. The four groups are: Preventive Diplomacy, Peacemaking, Peacekeeping and Peacebuilding. Preventive Diplomacy tires to put and end to a conflict by getting the two nations to compromise before the conflict becomes violent. Peacemaking also tries to resolve the conflict diplomatically but after the bout becomes violent. Peacemaking tries to get the involved nations to cease-fire. Peacekeeping comes into play once cease-fire is established. UN peacekeeping forces come in to make sure that cease- fire is honoured and help to conclude the conflict. Peace building is the last stage thatpromotes peace and order by raising social structures, governments and legal systems. Peacemaking and Peacekeeping are two most important

Wednesday, September 18, 2019

The Philippines And The World Market :: essays research papers

The Philippines and the World Market   Ã‚  Ã‚  Ã‚  Ã‚  The Philippines is considered to be one of the most westernized countries in Asia. It has strong ties to the United States and the United Nations. In fact, It is the only charter member of the U.N. in all of Southeast Asia.   Ã‚  Ã‚  Ã‚  Ã‚  The United States has a very close relationship with the economy and culture of the Philippines. For instance, Filipinos have a strong resentment toward communistic countries. During the cold war, the Philippines supported America by consistently being hostile toward communist countries, and did not maintain diplomatic relations with the Soviet Union or any other communist state.   Ã‚  Ã‚  Ã‚  Ã‚  The United States is the largest foreign consumer of Philippine products. In many ways the survival of the philippine economy depends on the united States. We purchase almost all of the sugar exports, most of the coconut oil, embroidery, at least half of the base metals, and a fourth of the lumber. The United States supplies most of the Philippine imports of machinery, dairy products, cotton, papers, drugs, automobiles and much or the petroleum products. Although countries like Japan, Canada Australia, and New Zealand are getting more and more involved in trade with the Philippines, America remains to be the Philippines most important trading partner.   Ã‚  Ã‚  Ã‚  Ã‚  When America acquired the Philippines and established free trade in 1909, the economy of the islands was tied to that parent country. As a result, the Philippines became almost entirely dependant upon United States markets. Thus, America has had a strong influence on not only the economy of the Philippines, but also the politics of it.   Ã‚  Ã‚  Ã‚  Ã‚  The United States established a public education system in the Philippines in the early 1900 ¹s. Although they were not American schools they had many similarities. American teachers were used as well as American books.

Tuesday, September 17, 2019

What is language

Describe the functions of language. (3) Explain the relevance/importance of English Language Studies. (4) use the knowledge gained to analyses a few texts. Candela et. Al. 2012: 1-2) By working through your tutorial matter (study guide and textbooks), you should be able to provide answers to these questions. What Is language? Language is â€Å"the method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way. â€Å"l What is communication? Communication is â€Å"the imparting or exchanging of information by speaking, writing, or using some other medium. â€Å"2 In order to communicate (for people to understand one another) we need to use language in a structured manner. Consider the following sentences: ) I am happy because I ate chocolate. ) Chocolate I happy I because ate am. C) I ma yap succubae I tea teleological. 1 OFFS Why do you understand the first sentence? Why are the second and third sentences unintelligibl e? For meaningful communication to take place, we need to understand and apply the rules of the particular language we are studying. In this module, we learn about some of the rules which govern the English language. You will learn words, sentences and ideas that will help you to describe language. These words and ideas will be applied to real life situations where English is used.Consider how English is used in different situations: school, work, home and Twitter. You will begin to appreciate that language use varies from one context to another. As yourself the question; would you talk or write to your employer in the same way that you would address your friends? You will be introduced to the technical language terminology (such as â€Å"syntax†, â€Å"phonetics†, â€Å"phonology', â€Å"register†, â€Å"genre†, â€Å"text†, â€Å"semantics† and â€Å"pragmatics†) in order to study language. Since you do not generally use language i n isolation, we need to investigate how it is used in society.Remember that not everyone uses language in the same manner. For this reason, we need to learn varieties of language, dialects, standards, and attitudes to language. What is a text? If you refer to the dictionary, there are many definitions provided for â€Å"text†. For example, a â€Å"text† could refer to â€Å"a book or other written or printed work, regarded in terms of its content rather than its physical form. â€Å"3 In your study guide, we learn that â€Å"text† does not refer exclusively to written material. By text' we mean any piece of writing/language that hangs together from the ginning to the end.It has to have unity. Texts do not only have to be written. They can be spoken, e. G. The news that we hear on radio, or the news that we watch being broadcast on Television. A text can also be visual or audio-visual. Indeed, texts that are produced for television are audio-visual. Similarly, some written texts combine both the written and the visual, e. G. Newspaper reports. An art painting, such as, (Candela et. Al. , 2012: 3) Example of a text: Mona Lisa Leonardo dad Vinci Why do you think a painting can be regarded as a text? Provide other examples of texts. What is a domain?One definition for â€Å"domain† is â€Å"a specified sphere of activity or knowledge. â€Å"4 In your study guide, we learn that a â€Å"domain† does not refer exclusively to written Domain refers to social categories which locate all instances of language use in various situations or contexts. It can be the classroom domain, the sports field, a church, a political rally, etc. Notice that a classroom belongs to the larger sphere or domain of education, and a sermon in church belongs to the larger domain of religion. (Candela et. Al. , 2012: 4) Provide examples of a domain. Why is it important to identify a domain? ?Earlier, I provided a dictionary definition of language. On page 4 of your study guide, there are other definitions of language. In this module, language is viewed as a system of relating forms to functions. What does this mean? Firstly, can you identify the constituents of a sentence? I. E. Can you identify a verb, adverb, noun, adjective and so forth? Sentence. If you can identify these forms and how they function in a sentence, then you will begin to understand how they produce meaning in a text. Language is like a machine. If any parts are missing or are in the wrong place, the machine will not work.The following table from the study guide represents the language system: Language concept Meaning Phonetics The study of speech sounds. Phonology The study of the sound patterning system. Lexis The study of the actual words a writer or speaker chooses to use. Morphology The study of how words are formed. Syntax The study of how words combine to form sentences and the rules that govern the formations. Orthography Writing systems Semantics The study of meaning, how meaning is made and understood. Pragmatics The study of the use of language in communication – I. E. Sentences as used in contexts and situations. Discourse What is Language? The question above at first glance seemed easy to answer especially that we all have preconceived idea of what really language is. Language is talking. Noam Chomsky contends that more than any other characteristics, the possession of language distinguishes humans from animals (Chomsky). He argued that to understand humanity, one must understand the nature of language that makes us human. Language is not merely the ability to talk, rather, it is the capacity to produce sounds that signify certain meanings and to understand or interpret the sounds produced by others (Chomsky, p. 2). Thus, if one do not know the language, the words of that language will be mostly inconceivable. Language is more than speech as deaf people can produce languages without words just as normal persons generate and understand verbal languages. Language is what makes people understands each other, it is makes nations to unite for a common goals and it is the very foundation of progress and achievements. Thus understanding language is an essential task that every one must undertake. The world has perhaps thousands of different language that for most of us we can only speak five or the most is ten of these languages. Our limited knowledge of such languages is hindering us to achieve our goals to live in peace, unity, and, in cooperation with each other. Linguistic study therefore is an essential step towards this purpose of achieving, unity, cooperation, and mutual understanding with each other. Knowing what is Language Knowing a language involves knowing what sounds are in that language. It means that when one is not an English speaker he or she cannot substitute the pronunciation of a certain word to make it appear the word is pronounced in English. Taking for example the case presented by Chomsky, he noted that French people often pronounced the English word this and that as if they were spelled as â€Å"Zis† and â€Å"Zat. † knowing the sound system of the language therefore includes more than just the record of sounds. It involves knowing which sounds may start a word, end a word, and follow each other. According to Chomsky, knowing the sounds and the patterns of sounds amount to only one part of our linguistic knowledge. While it may be true that certain sequence of sounds denote certain concepts or meanings, if this is the case, knowing a language is not an easy task. One has to learn the sequences of sound if he or she has to learn language. That is, the words in that language which is also the sound sequences that are related to particular meanings. Thus, if one do not know a language, he or she cannot understand the meaning of the words or sentences of that language, because the relationship between speech and sounds is very subjective or an arbitrary one. Acquiring a language therefore needs one to identify that the sounds represented by the letters signify the concept. Sign Languages The relationship between form (sound) and the meaning (concept) of a word is true even in sign languages (Chomsky, p. 5). It is doubtful someone who is using Chinese sign language CSL) can comprehend the message of the one who is using American Sign Language (ASL), the same with the other. The author noted that not all the movements of the hands reveal the meaning of the gesture in sign languages. He point out that there is some sound symbolism in language, which is the words whose pronunciation suggest meanings. These words or sounds in a language sometimes imitate other sounds, however, although there may be some sounds that are similar to the objects or actions they refer to, the sounds differ from language to language because each language has its own particular system of language. However, Martin Hann emphasized that in understanding the message of the language both the sender and the receiver needs shared meanings of the gestures tones, and other communication symbols (Hann, M. . Hann pointed out that all the information and messages that we receive is being organized by our minds into a mental map that correspond to our perception of reality. The Importance of Sound Sequences To some extent, the author noted that some particular sound sequences seem to relate to a particular notion. Citing as example, the English words beginning gl such as glare, glint, gleam, glitter, glossy, glaze, glimmer, glimpse, and so forth, seemed to be related to sight. However, another set of words beginning with the same two letters, such as gladiator, glucose, glory, glutton, etc. ave nothing to do with sight. The point here is, it is important to know the sound sequences that relate to a particular idea. It does not matter for any one even if he or she can memorize all the 472,000 entries in the Webster dictionary unless he or she can learn the uses of each of those words. In other words, one cannot learn to speak foreign language by buying a dictionary and memorizing all the words, because one will not be able to construct even a simple sentences or phrase in a particular language that can be understand by a native speaker of that language. To understand the words in a language it is important to know where the words begin and where it ended. The Linguistic creativity As some one said, language is a gift of God to humanity. It is through language that humans communicate with each other regardless of race, and nationality. However, we cannot deny that there are language barriers to this communication. One of the most identified barriers is culture diversity. Portland State University, Sociology professor Sharon Lee noted that culture includes language and communication system and is often been used as alternative for culture (Lee, Sharon 2003). The language barrier caused by our cultural differences divides us in many aspect of our civilized social life because everyone has a unique perception and the ideas or the messages, and gestures being expressed differ from others. . Hence, the linguistic creativity is an essential initiative understanding language. Knowledge of language made it possible to combine sounds to construct words and to form phrases to make a sentence of the language. Knowing a language then, means being able to construct sentences and to understand sentences never heard before. This ability to construct and to understand sentences in a language is referred to as the creative aspect of language use. Linguistic creativity is a knowledge hungry process in which metaphors, poems, and jokes are just some of the typical forms. However, our creative ability is reflected not only by what we say, but it also includes our understanding of new sentences (Chomsky p. 9). Linguistic Knowledge and Performance The rise of linguistic in the 19th century has led to the formation of linguistic as a science, which means that linguistic is now a study. For Noam Chomsky Linguistic competence is a linguistic performance, which suggests that it is a process towards achieving such objective. For Chomsky, linguistic competence is the knowledge that we have of a certain language, or the ability to speak such language, which in turn becomes our linguistic performance. In other words linguistic competence and linguistic performance are basically inseparable. That is, When one is linguistic competent, it is a result of a long process of studying language. One’s mastery of language therefore as a result of such study is the linguistic performance. However, For Chomsky, linguistic competence is the unconscious knowledge of grammatical system. The linguistic system such as the sounds, the structures, words, and rules for putting them all collectively is acquired with no conscious awareness. Chomsky emphasized that we are unaware of the rules of language. Our knowledge of the rules of language is revealed by our ability to speak and understand, and to make judgment about the grammaticality of the sentences. Roumyana Slabakova and Silvina Montrul noted that grammatical competence is the unconscious, inherent knowledge that a speaker has about language. The Use of Grammar Grammar according to Chomsky has been defined as â€Å"that which authorized us either to converse a language or to talk about a language. † The way we use the word grammar differs from it most common usage. For Chomsky, grammar includes the knowledge that speaker have about the rules of the language for combining sounds into words which is called phonology while the rules of forming a word is called morphology and the rules for combining words into phrases and phrases into sentences is called syntax, the rule for giving meaning is called semantics. Linguistic competence in this regard is the ability to understand the nature of grammar, which then lead to the understanding to the understanding of the nature of the language. There are two ways linguist use grammar, first, grammar refers to the mental grammars that speakers have in their brain. The second is the model or the linguists’ description of this internalized grammar. Grammatical sentence according to Chomsky is when it conforms to the rules of the mental grammar and the so-called ungrammatical sentences are those who deviate from the rules in some ways. However, Chomsky pointed out that every language variety has its own grammar and no language is superior to any other language in linguistic sense. That is every grammar is equally complex, equally logical and capable of constructing an endless set of sentences to express any thought that can be equally expressed in any other language or dialect, too. It may me expressed using different words, phrases, and sentences, but what is important is that it can be expressed. However, not every grammarian shared that all grammar are equal as there are those who believed even from the earliest times that some account of language are better than others and that there are correct forms that the educated people should use in speaking and writing, and to change language is corruption. Among those who shared this view were the Alexandrians in the first century, the Arabic scholars at Basra, in the eight-century, and the combined batch of numerous English grammarians of the eighteenth and nineteenth century. Chomsky contends that these people wished to prescribed rather than describe the rules of grammar that paved the way to the rise of the writing of prescriptive grammars. This prescriptive grammar has become the language grammar of the upper classes. Conclusion Language is very important regardless of how others would view it. There are may be language for the elite rich and famous, or for the intellectuals, or even for the street people. What ever, language we use, the most important is we understand the people whom we are talking with. It is where that language is said to be a gift, for if we cannot understand others merely because they do not speak our language does not constitute is what is meant of misunderstanding. While I believe in the importance of leaning language but it should not be a hindrance towards understanding each other. However, for the improvement of our society and we must all strive to learn as much language as we can. In this way we can communicate well and can understand each other well. There is nothing wrong ig we utilized our ability to learn language instead, there plenty of benefits if we do so.

Monday, September 16, 2019

Tim Hortons

PROFILE: CANADIAN MARKETING EXCELLENCE It began as a one-store shop in Hamilton in 1964 founded by legendary hockey player Tim Horton. By 1967, there were three Tim Hortons stores open for business under the first successful franchisee, Ron Joyce (who currently serves as chairman emeritus of the TDL Group). Since then, Tim Hortons has grown to 2527 stores (2343 in Canada, 184 in the United States) and over US$800 million in revenue. With a 13-year cumulative average growth in sales of 7. 1 percent in Canada and 17. 5 percent in the United States, Tim Hortons is one very successful coffee and doughnut shop.How this local operation turned into an international franchise company and a major Canadian cultural icon, with a rapidly expanding U. S. presence, has everything to do with a very well-planned and carefully executed marketing strategy. Tim Hortons’ core strategy is the reason for its success. On its most basic level, the Tim Hortons’ marketing team has created a bran d that represents an idealized image of the Canadian national character: friendly, neighbourly, unpretentious, gently playful, frugal, trustworthy, and clean. The company measures everything it does against this list of brand values. In everything we do, we’ve always focused on the concept of being that friendly, unpretentious, good neighbour you’d want living down the block from you,† says Cathy Whelan Molloy, TDL’s vice-president of brand advertising and merchandising. It also uses extensive customer and franchisee surveys, and other consumer research, to make sure its products, service, and communications fit the ideals. Furthermore, the organization has shown unwavering commitment to this vision and strategy for over 30 years. Tim Hortons has executed this core strategy through many years of innovative marketing campaigns.It was one of the first Canadian organizations to tap into the benefits of sports marketing. Its first stores were painted blue and white to capitalize on the fame of Tim Horton himself—a Toronto Maple Leafs legend. It has developed a major presence in local communities with the creation of the nonprofit Tim Hortons Children’s Foundation. The foundation sponsors an estimated 33 000 children in Timbit hockey leagues annually and operates five camps at which underprivileged Canadian and American children enjoy ten summer days and five winter days of activities. Developing MarketingStrategies and Plans 2 CHAPTER 2All of the company’s campaigns are designed to communicate a positive and believable truth about the Canadians who go to Tim Hortons. Effectively, â€Å"Tim Hortons dares to hold a mirror up to Canadians and challenges them to like what they see,† says Philippe Garneau, a partner at Toronto’s Garneau Wurstlin Philp Brand Engineering. For example, in 2002, the company ran a television ad campaign called â€Å"True Stories. † These were a series of vignettes based on hundreds of suggestions the company receives from its customers every year.The campaign featured Canadian sailors and students abroad trying to get their fix of Tim Hortons coffee. In 1976, Tim Hortons changed the face of doughnut consumption forever with the introduction of Timbits. It has been able to use this product in the company’s marketing strategy to continue to build the playful, friendly nature of the brand. Of course, no discussion of Tim Hortons would be complete without one of the most successful annual promotional tools in Canadian history: the â€Å"Roll Up the Rim to Win† customer reward program that offers prizes ranging from coffee and doughnuts to luxury cars.In one of the best examples of how Tim Hortons used this program to build the brand, the company aired a TV spot featuring a Canadian citizen crossing over the U. S. border. When asked to prove his nationality to the immigration officer, the character simply rolls his Rs while speaking the phra se â€Å"roll up the rim to win. † These investments have paid off. Of those surveyed in the Canadian Business poll of Canada’s best and worst brands, Tim Hortons was the clear winner, with 42 percent of those who responded to the poll (conducted by the Strategic Counsel and Spencer Francey Peters).What is more impressive is that 95 percent of the company’s 2500-plus outlets are owned by franchisees, which may have independent ideas about what Tim Hortons is about. However, creating programs to ensure that the organization builds the brand and develops the business together has been crucial to the overall strategy. New franchisees must complete a seven-week training program before taking ownership of stores. Furthermore, the company has strict quality control standards. It routinely surveys and inspects stores, including checking everything from how fast and friendly the staff is to whether the trash in he parking lot has been cleared. But it is not through hier archical, heavy-handed intervention that it creates strong brand commitment from the franchisees, it is through a well-developed internal strategy that works to ensure the success of each franchisee. For example, the â€Å"Roll Up the Rim to Win† promotion was created specifically to boost coffee sales in the warmer spring months. While franchisees end up giving away thousands of free coffees and doughnuts (in 2004, winners redeemed over 20 million food prizes), the promotion drives sales growth.Consistently keeping customers coming back every day (sometimes two or three times a day) is Tim Hortons’ challenge. In this intensely competitive market, it does not take much more than a stale doughnut or a cup of cold coffee to lose a customer. Yet consumers keep lining up. (Tim Hortons had a 68 percent share of the â€Å"most often† coffee purchases in the first quarter of 2004, while Starbucks and Second Cup had 7 percent and 3 percent respectively. ) Part of this s uccess is believed to stem from Tim Hortons’ decision in the 1980s to drop the â€Å"Doughnuts† from its name and carve out a niche as a â€Å"breaktime† restaurant.Now the company appeals to consumers who want to stop in for soup and sandwiches as well as those simply looking for a coffee. Interestingly, one of the brands that Canadians seem to identify with most closely is actually owned by Americans. In 1995, Ron Joyce sold the company for US$450 million to Ohio-based Wendy’s International Inc. In 2003, Tim Hortons sales represented nearly 20 percent of the fast-food giant’s retail sales, and the Tim Hortons operations in both 36 PART ONE Understanding Marketing ManagementCanada and the United States posted the best same-store sales growth in the entire organization.Sources: John Gray, â€Å"King of the Cruller: Our Survey Crowns Tim Hortons the Best-Managed Brand in the Country,† Canadian Business Magazine Online, www. canadianbusiness. com, June 6, 2004 (viewed July 12, 2004); â€Å"Before Tims Was Tims,† abridged and excerpted from â€Å"Tales from Under the Rim: The Marketing of Tim Hortons† by Ron Buist, Marketing Magazine Online, www. marketmag. ca, September 22, 2003, (viewed July 12, 2004); Terry Poulton, â€Å"Long Live the Double Double,† Strategy Magazine Online, www. strategymag. com, July 29, 2002, p. 9 (viewed July 12, 2004); Wendy’s International Inc. Investor Presentation, June 2004, www. wendys-invest. com (viewed July 12, 2004); Tim Hortons Web site, www. timhortons. com (viewed July 12, 2004). A key ingredient of the marketing management process is insightful, creative marketing strategies and plans that can guide marketing activities. Developing the right marketing strategy over time requires a blend of discipline and flexibility. Firms must stick to a strategy but must also find new ways to constantly improve it.

Sunday, September 15, 2019

Character Analysis of Scout

Jean Louise Finch, or Scout, is the novel's narrator and principal character. She is a unique and remarkable character who does not quite fit in, or do what is expected of young girls in 1930s Alabama. Readers will note that Scout at the end of the novel is very different from Scout at the beginning and this is because she has developed so much as a character. At the start of the novel, she is a determined, spirited tomboy; she loves wearing trousers. She spends most of her time with Jem, her brother and Dill, her friend who visits every summer.She can't bear to be reminded that she is a girl and she is often excluded from the boys' games because she is a girl. At times, being a girl makes her very lonely- she has no mother, sisters or female friends her own age. She tries to solve all problems by fighting and it takes her a long time to follow her father's advice and learn to fight with her head instead of her fists. Her bad temper is possibly her greatest flaw. She also stands out from the crowd because she is very clever. She can read the newspaper before she starts school and she can't even remember when started to read.Her knowledge of law is remarkable for her age. She is also outspoken, and this gets her into trouble with Miss Caroline on her first day at school. She is stubborn and strong-willed, and this means she clashes with people who have authority over her- Calpurnia, Miss Caroline, Aunt Alexandra. she does not disobey her father, but she certainly challenges him and tries to get around him. However, Atticus always gets around her in the end. Scout grows and develops immensely in the course of the novel.Early in the novel, she believes all the rumors that she hears around Maycomb and picks up many of Maycomb's attitudes- Boo is a phantom, Mr Dolphus Raymond is evil, black people are only ‘niggers' and Atticus should not defend them. She also learns to become more accepting of her femininity. For some, it may seem that she gives into Aunt Ale xandra's pressure to be a lady. In the final chapter, we see that the rebellious little tomboy who fights with her fists has made way for a thoughtful, wise, mature and experienced young lady.

Saturday, September 14, 2019

Eid vs Christmas Essay

In the building with the blue windows and the diamond shaped roof tops, children dressed in red and green with rosy cheeks, were gaily singing: â€Å"Jingle Bells, Jingle Bells, Jingle all the way! Oh what fun it is to ride in a one more hoppin’ slay! Hey! †¦ Merry Christmas and a Happy New Year! † In the building across the street, with the pink windows and the mosque behind it, families were visiting each other in their newly bought clothes and shining shoes, wishing each other: Eid Mubarak, Dear Brother, Dear Sister May Allah’s blessings be bestowed upon you and your family! † The year 2008 is host to Christmas and Eid al Adha during the same month, only a few days apart. One would notice that decorations and celebrations favour one of the Religious Holidays over the other. Why have we chosen to commercialise Christmas and not the Islamic event of Eid? How is it that worldwide Christmas is rejoiced at an extreme point of merriment, whereas Eid al Ad ha is commemorated only within its Islamic communities? The historical references of the birth of Christ (As) and the sacrifice of Ibrahim(As) and his son are known within both religions and are testimonies of social gatherings. Actually, in our Islamic religion we learn that Ibrahim (As) would sacrifice his son Ismael (As) in Makah, while among the Christians, they believe that Ibrahim (As) would sacrifice his son Isaac (As), not Ismael (As), in Palestine. Artists painted the scenes, poets rhymed the stories, authors researched the history, all in tribute to the religious aspect of the culture of their upbringings. So, why is Christmas the prize of the globalization of the market, and not Eid al Adha? Why is Christmas more widely accepted as a commercial Holiday and not Eid? Throughout history, religion has been a battleground for the survival of cultures and traditions. Territory was fought for based on religion, international communications broke down because of different convictions. Yet, the holidays seem to unite even people who are the farthest apart. Thanksgiving, Easter, Ramadan, Eid al Fitr, Eid al Adha and Christmas are celebrations that should be known worldwide; and for the most part they are. In the United States and Canada they honour Thanksgiving, also most westren countries have Easter and Christmas holidays; the Orient celebrate with some of these holidays. However, come Ramadan or Eid, and only the immediate Islamic based countries, like the Middle East and the South-Asian countries, know the details of the holiday. Abu Dhabi is an example of a multi-tradition and multi-cultural city. Every year, Ramadan is noticed and felt all over the city, even its peripheries. Usually, both Eids are just as important as Ramadan is. Nonetheless, this year, because Christmas and Eid al Adha are so close to each other, the shopping malls, hotels and other retail outlets are decorated with the spirit of Christmas and not the joy of Eid al Adha. The controversy is that this is an Islamic country, yet the atmosphere feels very occidental. There are Islamic countries that allow a one-day or two-day holiday scheme for Christmas, whereas Western countries don’t instigate the notion of respecting the religion of others in their society. This demonstrates the respect Islamic based governments have towards their inhabitants, what does it say about the Occident? The Islamic goverments does no justice to the foundation of its roots. It is quite disappointing when the nation’s leaders are not intervening and stating that Eid is as important as Christmas; maybe even more so! This is a country whose laws and government regulations are born from the Quran itself. True, Jesus’ (As) birth is a belief amongst Muslims, but so is the sacrificial symbol of the Adha a belief amongst the Christians and other religions in the world. Why can’t all cultures adopt the Islamic tradition of gifting children with new clothes and taking them out to restaurants and amusement parks? The government does not encourage Eid as much as it allows public places to be enveloped in Christmas decorations. In France, the Arab communities hold visitations and share in Islamic customs within their brotherhood, whilst around them Christmas carols are sung and the city is embellished in tinsel and goblins, awaiting the arrival of â€Å"Santa Claus†, or in their terms â€Å"Pere Noel. In Dubai, much like Abu Dhabi, hotels and restaurants have special Christmas luncheons. Shops and Malls give away special offers during the ‘Festive Season’. There is yet to be established an Eid theme blanketing the cities where Islam is the religion of base, like that of Christmas. What is even more upsetting is that Christmas is in itself less religious and more commercial than it was 500 years ago. Christmas has a face, a fi gure one can imagine when thinking of the Holiday: a jolly man, with a red suit and a white beard. He did not always look like this. â€Å"Santa Claus† acquired his red suit and the big belly through a Coca Cola advertisement in 1931. His image changed, distorted almost, into what we know now as â€Å"Ho! Ho! Ho! Merry Christmas! † by many cartoonists. â€Å"Through the centuries, Santa Claus has been depicted as everything from a tall gaunt man to an elf. He has worn a bishop’s robe and a Norse huntsman’s animal skin. The modern-day Santa Claus is a combination of a number of the stories from a variety of countries†*. (Coca-cola. om) Children stop believing in him at a very early age, whereas before, they would reach the age of maturity and only then learn that â€Å"Santa Claus† is a spirit of St. Nicholas. Eid al Adha, was, is and always will be the same. The story never changes. The facts are facts, not subject to individual interpretation. Families pass on the same heritage that remains untouched, untainted, unpenetrated by social ref orm. In conclusion, I strongly believe that the injustice the Islamic governors does, the discrimination between religions should be educated to a halt. Eid al Adha is my upbringing. Within my family, an uncle has a Christian wife, their house is always decorated with Christmas twinkles during the season; this year, they waited with the decorations until after Eid al Adha. As a Muslim in an Islamic society, I have been brought up to respect all religions and beliefs by our Islamic governments; so why now can’t the Islamic governments respect their religion that they take oath to respect, protect, and maintain it?

Plato Republic Discussion Question

In platos republic, book VI, platos tells the story of Allegory of the cave. This story tells of what plato believes true education is. First plato tells what education is not. â€Å"Education isn’t what some people declare it to be, namly, putting knowledge into souls that lack it, like putting sight into blind eyes†(518b) then plato describes what he thinks education is. â€Å"Then education is the craft concerned with doing this very thing, this turning around, and with how the soul can most easily and effectively be made to do it.It isn’t the craft of putting sight into the soul. Education takes for granted that sight is there but that it isn’t turned the right way or looking where it ought to look, and it tries to redirect it appropriately. † (518d)I believe in the story, the effect on one who goes into education is that he possesses the spiritual enlightenment of the form of the good. Education is up to man himself and can only learn to a cert ain limit. In the sensible realm, the lowest on the list is the shadows, imagers, and reflections.In the story the prisoners can only see the shadows and nothing else. This effects their soul because they are only limited to that and the soul has nothing to grow upon. Education is like the metaphor of the sun, being able to see clearly and in reality. I think platos view of education is sensible to me. I understand how plato is explaining how the shadows and darkness is like being limited and unless you find the light you will not be successful. Once you find the light it will help you to get away from the shadows and be able to â€Å"see† more clearly.

Friday, September 13, 2019

Consequences of a college student cheating on exams Essay

Consequences of a college student cheating on exams - Essay Example However, cheating comes with its consequences, many of which can prove to be harmful to the education and future career of a college student. College students have as many reasons as to why they cheat as they have methods to cheat. Some of the most common reasons as to why college students claim to cheat include not having enough time to study, the material was too hard to understand and they did not want to seek tutoring, and they had other stressful things going on in their lives that they could not possibly find time to care about studying. So, being unprepared for their exams, they prepare instead to cheat. They bring in sheets containing notes, facts, and even answers; they copy fellow students; some even obtain the actual test and simply memorize the answers. College students can get creative with how they cheat. However, if they put the same amount of effort into preparing for their tests, they would not have to rely on cheating. The consequences of cheating in college are a l ot different and more intense than consequences of cheating in elementary school, or even in high school. ... When a college student is caught cheating on an exam, the first course of action that is taken is that they not only receive a failing grade on that exam, but they usually receive a failing grade for the entire course. This is done for a variety of reasons. First and foremost, if the student was willing to cheat on an exam, there is nothing to suggest that they were honest with any of their work prior to taking the exam. Also, by cheating on the exam, they show that they are not serious about their education as a college student. When a student receives a failing grade for the class, they are often removed from the class and are not refunded their money for the remainder of the course (Noah & Eckstein 104). In the case that the class is a core class and is therefore required, the student usually faces the consequence of not being accepted back into that class in a later semester. Next, the student is brought before the student disciplinary board of their university. The disciplinary board will make the decision of what should happen next to the student. In most cases, if this is the student’s first time being caught cheating, they are put on academic probation, which can vary from one semester or until they graduate. Their grades are monitored, and they often have to take their tests alone and under strict supervision of a designated instructor. If they are caught cheating again, or if the person brought before the board is a repeat offender, the student is expelled from the college. Once a student has been caught cheating numerous times and are then expelled from their school, it becomes difficult to find another college that will take them because their record of cheating will follow them wherever they go. No other college is going to be

Thursday, September 12, 2019

Therapy Dog Visits Cancer Patients at Cone Health Assignment

Therapy Dog Visits Cancer Patients at Cone Health - Assignment Example The patients have the opportunity to hold the dog, which reminds her of her dog pet that she left at home. Animal-therapy is a topic that has gained a lot of attention within the contemporary topic about the human-animal relationship and how each party can benefit. This news item shows how close human beings and animals can be and how the two species can mutually benefit from one another. The reason I picked this article is its implication to the hope of reviving the bond between human beings and animals. As more people find consolation in their domestic animals, it becomes clear that it is possible to form even close bonds that will uphold the dignity of both animals and human beings. This brings a completely new image different from one created by the use of animals as test species that researchers use to develop a cure for the human ailment. Earlier on, medical experts have used animals to test for experimental drugs, leading to the death of many animals. This article is linked to the idea of bringing animals and human beings close, an important topic in the contemporary studies.

Wednesday, September 11, 2019

Importance of Business Strategy Essay Example | Topics and Well Written Essays - 2500 words - 8

Importance of Business Strategy - Essay Example Every organization, no matter the size, requires to have a strategy of the business. The strategy has the principal objective of ensuring that the company can meet the needs of the customers in the market. A business strategy, therefore, has the core objective of creating the foundation of the business. Once the business is founded on a common core, then there can be the establishment of systems to monitor the direction and operations of the business so that the business can have the capacity of succeeding in the market (White, 2012). As such, a business strategy has the function of enabling the business to understand its environment and the variety of factors that it requires in order to the business to attain success. Among the specific functions of the business, strategies are to identify the strength and the weak areas of the business. Through this identification, the business can then have the capability of focusing on its strengths and attractiveness in order to sell itself to the consumers. Further, the business strategy has the capacity of enabling the business to identify the risks that the business has to face when operating within a specific market through the use of the business strategy, the company will have the capability of mitigating these risks and having the capacity of achieving profits for the business. A business strategy has the purpose of ensuring the long-term growth of the business amidst a changing business environment. There are various trends and cultures coming up in the business world and every business should have the capacity of adapting to the change.  

Tuesday, September 10, 2019

Information on the Indian American community in new york Essay

Information on the Indian American community in new york - Essay Example They had larger households. 4 percent of the Indian population was senior citizens, numbering 7,787. â€Å"Most Indian immigrants in New York City came to the United States in the last 20 years.† â€Å"Indians in the city obtained citizenship faster than foreign-born New Yorkers as a whole.† â€Å"The vast majority of Indian children in the city (86 percent, or 35,688) were enrolled in the New York City public school system, exceeding 79 percent of all New York City children.† Other groups living near with whom the Indian American population has interaction are, Chinese Americans, Koreans, Irish Americans, Italian Americans, African and Americans and Native Americans. Since New York City is the commercial hub, healthy interactions exist amongst the different ethnicities. Your will find doctors, bankers, engineers amongst Indian Americans. The percentage of Indian Americans that engage in criminal activities is nil. They are also in business, and hotel industry and export and import trade. Some of the Indian Americans occupy top posts in the Democratic Government of America. Globalization has provided new impetus for active interaction between different

Monday, September 9, 2019

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 64

Discussion - Assignment Example Organizational politics is behaviors that reflect self-serving and manipulative attitude of individuals in the organization. People take part in organizational politics in order to cater for their interest at the expense of other individuals. Politics in organizations thrive in situations where there is competition for resources, conflicts, power and external influence. The most affected players in organizational politics are the employees. There are conventional means in which the employees can adopt in order to comprehend the full extent of organizational politics. According to Berne (27), it is fundamental that employees learn to establish trust around each other. As a result, this will counter any ill intentions and self-centeredness. It is also  safe for the employees to  can look up to their leaders for direction whenever doubt arises. For a leader, trust is paramount to solving organizational politics. Without trust it almost impossible to lobby the subordinates to rally on their side. Good leaders who treat employees fairly and with integrity face fewer hurdles when it comes to dealing with politics in the organization. When it comes to leveraging political understanding, a leader should be in a position to highlight every contribution. Every employee likes to feel useful in their workplace. In turn, employees’ confidence improves leaving little room for insecurity. Lastly, a leader should comprehend the importance of exploiting the political climate of the organization in order to maximize on workers’

Sunday, September 8, 2019

How can the Internet and related technologies assist organisations Essay

How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass - Essay Example E-marketing is not just the development of a website for a company, rather it also includes other activities, such as, online communications between customers and the company, direct dialogs with the customers, finding methods to gain customers’ fidelity, and creating customer value. Upson (2010) states, â€Å"EMarketing allows businesses to easily find potential customers that might have a special interest in their product†. 2. Communication Tools for E-marketing Business communication includes transfer of all planned and unplanned messages between the company and its customers. Planned messages include informing or persuading the target market whereas unplanned messages include publicity in media and word of mouth among the customers. It is not possible for the companies to manage unplanned messages directly. Therefore, they use different communication tools to create a good impact on the customers. There are different communication tools available for E-marketing, wh ich include advertising, selling, PR, direct mail, sales promotion, sponsorship, and exhibitions. These communication tools not only help the companies create awareness about their products and services among the public all over the world but also play an effective role in creating customer value. ... Companies tell the public about the specifications of their products through online advertisements, which they place on famous, search engines and websites. Pay per click advertising and interactive advertisements are very beneficial for the companies because they attract a large number of people towards the company’s products. Through pay per click method of advertising, companies pay the people who click their ads on the websites. Pay per click can be successful for the companies if they advertise on a large number of relevant phrases, build different ads for every phrase, send visitors to the most suitable web pages, and measure return on the investments. This mode of online advertising attracts a large number of people towards a company’s products and services. Customers also feel valued when the companies pay them as a reward for clicking their ads and buying the products. 2.2 Selling Selling is another activity included in E-marketing. Companies use different meth ods to sell their products to the customers, such as, virtual sales staff and online chat. Customers can chat with the sales representatives of a company using company’s website in order to get relevant information about the products. Online chat is one of the most important elements of an online company. Companies cannot create customer value if they hire ill-mannered sales staff because such staff members do not possess the ability to attract customers towards the companies. Companies need to take advantage of good interactivity and mass communication in order to gain customer value and achieve competitive advantage in the market. 2.3 Public Relations Marinating good public relations is

Saturday, September 7, 2019

Eco-tourism in China and France Research Paper Example | Topics and Well Written Essays - 3750 words

Eco-tourism in China and France - Research Paper Example Tourism is a rapidly growing industry in most countries in the world, including both developing and developed countries (Eijgelaar, Peeters, & Piket, 2008; Euromonitor International, 2011). Tourism as a business has grown approximately ten percent per year since the end of World War Two. (Matias, Nijkamp, & Sarmento, 2009) Much of that business is in the form of domestic tourism, but international pleasure travel does capture a significant portion of that market (Lohmann, 2004). The needs of the international tourist differ from the needs of the domestic tourist. Monitoring and forecasting the international tourism demand independently of the domestic tourism demand is vital in proper demand management. The analysis of tourism demand is the measurement of this growth; forecasting this demand is vital in managing it and profiting from it. However, an analysis of the tourism industry across the entire world is too large and is outside the scope of this research; instead, the focus is on one example of a developing nation though with a thriving tourist industry, China, and one example of a developed nation also with a very well-established tourist industry, France. A type of tourism common to both of these nations is eco-tourism, and so eco-tourism will be used as the model to compare management strategies between the two nations. Characteristics and Modeling of Tourism Demand Tourism demand can be measured in a variety of ways. The most commonly used benchmark for tourism demand is the number of tourists arriving in the country or to the location Chan, Lim, & McAleer, 2005). Another method, which is generally used for economic models, is the income receipt from those tourists. A combination of these measurements is considered best to get a true picture of the demand for tourism infrastructure: if there is a situation where a large number of tourists are arriving, but their expenditure while traveling is low, it would be more sensible to focus on budget vacations than on five-star facilities, for example. The two issues at hand, the number of arrivals and the money being spent, are separate; good modeling will involve consideration of them both as individual problems and as a a combination. A wide variety of models exist for forecasting and analyzing the demand of tourism and new techniques are constantly being introduced. No single modeling technique has been found to be the most accurate overall; the best choice of modeling technique seems to depend significantly on the situation (Song & Li, 2008). For example, travel motivation theory suggest that the reasoning behind the trip is the most important in predicting the demand for tourism to a specific location (Goh, Law, & Mok, 2008). Dynamic destination image indexes (DDII) are collections of news stories about a destination that can affect a consumer's choice of vacation destination, by adding a line of reasoning about recent events to the consumer's decision-making process (Stepchenkova & Eales, 2011). Using the DDII can be more helpful to managing demand in a nation that is frequently shown on the international news, but less so in a case where fewer people are aware of current events at that location. Scenario planning is used to predict events, both positive and adverse, that could effect tourism demand. Ideally, scenario planning will also forecast the magnitude of this effect .