Management of Marketing Channels Assignment Example | Topics and Well Written Essays - 500 words

Management of Marketing Channels - Assignment Example They provide with special services like build-to-order that directly fulfil the demands from production at a low cost. Build-to-replenish and configure-to-order are also included. The company has an excellent supply chain management with low inventory levels that provide to its network spread over 30 countries across the world. Their supply chain management is extraordinarily efficient since it is backed by key performance drivers like inventory management, transportation management, information system and IT integrated systems to provide the right product at the right time and place. Their worldwide supply chain provides cost-effective services available to all. Reverse logistics is yet another innovation that backs their supply chain by pulling out damaged, obsolete or over-stocked products and redistributing them by using disposition management rules to maximize the original lifecycle of the product. Overall, Flextronics provides low cost products worldwide through a very efficien t and effective supply chain management system backed by logistics solutions for maximum customer satisfaction since satisfying the consumer is the primary priority of the company. Venture Corporation being the leader provides an excellent combination of manufacturing and delivering facilities

Danger of Cell Phones Essay Example | Topics and Well Written Essays - 1000 words

Danger of Cell Phones - Essay Example The quantity of radioactivity energy immersed by an individual reduces with increasing space between the projection and the operator. Rendering to the United States’ Food and Administration (FDA), there is no adequate of scientific proof to link mobile phone through health complications (US Food and Drug Administration par. 4). Mobile phones do release radioactivity, but the intensities are stumpy for instance, those found in microwaves. Nevertheless, the Food and Administration has entreated a more exhaustive research to be carried, as there exist some indecision of lasting use (Adams 4). Mobile phones have developed technologically during the past few years. Cell phones can be utilized to convey text messages, take pictures, play games and access the internet as well. Mobile phones are used to carry out money transactions by sending and receiving money. Each of these stuff; nevertheless, are precarious when it comes to the usage of the mobile phone’s applications as well as driving simultaneously. Mobile phones present many risks since most operators are not conscious of the dangers (Adams 4). Most people text or talk as they are driving, which may be very unsafe. It makes the car driver to become preoccupied and so can result to an accident. Conferring to the NHTSA (National Highway Traffic Safety Administration), 16 percent of above 40,000 fatal accidents are triggered by an abstracted car driver (Pugh par. 3).

Product Life Cycle In The High Tech Industry Marketing Essay

Product Life Cycle In The High Tech Industry Marketing Essay Posits that, as the pace of change has accelerated rapidly and created unprecedented uncertainty in the markets of this decade, many companies have needed to dispense with existing, once reliable, practices in order to remain competitive. Suggests that the efficacy of one particular marketing tool, the product life cycle model, has been questioned, by various writers in the academic and business press, with regard to the general applicability and validity of its assertions and the claim it makes to be able to predict the marketing strategies that should be applied at different stages of a products life. Explores the arguments for and against the validity of the product life cycle model as a marketing tool in this present, dynamic environment. Introduction the product life cycle model Since its adoption by marketing, the product life cycle (PLC) has achieved universal acceptance because of its appeal and wide application. In the 1950s and 1960s, when markets concentrated on consumer goods and were characterized by simple segmentation, comparatively stable technology and relatively unsophisticated communications, the product life cycle model was an acceptable assemblage of market dynamics (Wood, 1990). Despite the fact that no two life cycles are the same, the model was proffered, with support either from experience or from empirical research in the fast-moving consumer goods sector, as a predictive tool to anticipate marketing requirements and aid long-term planning of product strategies in advance of each stage of the cycle. The concept was analysed so frequently in marketing literature that it became given to many executives. The product life cycle represents a core element of marketing theory and has done for four decades. According to marketing literature, every product or service has, by definition, a life cycle and how this is managed is key to survival in business. The product life cycle model describes how most products pass sequentially through four stages: introduction, growth, maturity and decline (see Figure 1). Each of these phases requires different strategies relating to promotion, pricing, distribution and competition, to maximize the products value and profitability. The principal components of the model are changes in sales, stage identification and sequential sales behaviour. The concept proved to be exceptionally durable and was explicated eloquently. According to Dhalla and Yuspeh (1976), its use has added lustre and believability to the insistent claim that marketing is close to becoming a science. The product life cycle theory has been exposed to comparatively little reproach with very few writings contesting the assumptions it makes, although Mercer (1993a) emphasizes that substantiation of the concept has seemed surprisingly difficult to uncover. However, the dynamic markets of the eighties, bore little resemblance to the relatively simply defined and stable markets of the early sixties (Wood, 1990) and with this the validity of the product life cycle was brought into question. Dhalla and Yuspehs article is the one most quoted as the premiss for recent scepticism over the product life cycle theorys general applicability (Mercer, 1993a). The validity of the product life cycle model The product life cycle theory draws an analogy with the life cycle of human beings, in that every product in a market is mortal. In the world of biology, each stage in the cycle is fixed, with one stage following on from another in both an invariable and irreversible order. In the marketing world, however, neither of these circumstances is typical, the length of different stages of the life cycle tending to differ from product to product. For example, certain products have scarcely any growth stage, while others introductory and maturity stages are barely discernible (Dhalla and Yuspeh, 1976). Not all sequences of stages in actual sales are consistent with the expected sequence of the model. The expected time pattern for each stage is often dismissed on the premiss that it depends on the product itself. Polli and Cook (1969) explain how most graphic representations of the cycle ignore the stage of decline, inferring that the introduction and growth stages make up half of the products life. This leads us to assume the life cycle curve is symmetrical at the middle of the growth stage. Furthermore, this implies the introductory and growth stages amount to the same length of time as periods of slow growth and maturity. The model presumes the existence of some rules indicating the movement of the product from one stage to another. However, à ¢Ã¢â€š ¬Ã‚ ¦ no such rules can be objectively developed (Dhalla and Yuspeh, 1976). Wood points out that the phrase life cycle itself contradicts the evidence by insinuating absolute inevitability and irreversibility (Wood, 1990), the evidence demonstrating that products can move in different time scales and in different sequence throughout their life. Polli and Cook (1969) conclude that this presumed sequence of sales characterizes the weak assumption of the product life cycle model and that in addition the expected proportion of time spent in each stage represents the strong assumption of the product life cycle model. Similarly, a products life cycle differs to that of a human beings as it is usual for products to attain a second life or to be reincarnated as a result of promotion. Likewise, numerous brands have been seen to go from maturity back to rapid growth (Dhalla and Yuspeh, 1976). Hiam (1990) believes it is dangerous to presume that products have a life cycle, since anything with a life cycle dies. Although it appears obvious that every product will ultimately be replaced, at a frequency that is dependent on the specific industry and market, there is the problem that this assumption of death will prove a self-fulfilling prophecy. Hiam (1990) states that many products can be revitalized and that maturity simply reflects saturation of a specific target market with a specific product form. If the form of product is varied and the target market expanded, new growth can sometimes be created, such that only when a company has exhausted all alternative ways to reposition the product has the produ ct to die. Hiam (1990) believes it is a myth that products have a predetermined life-span. Wood (1990) concurs that, by establishing the prospect of decline, the product life cycle may become a self-fulfilling prophecy with valuable brands being prematurely discontinued. Dhalla and Yuspeh (1976) substantiate this rationale with their research, which found many cases where a brand was dropped because management, on the basis of the product life cycle theory, believed the brand had reached a dying stage. For instance, where a brands success had dwindled for a few years, because of factors such as poor advertising, management believed the product had reached the decline stage and subsequently redirected funds from this product to new products, rather than seek corrective measures. As the brand continued to deteriorate, new products were launched and the brand was considered to be in decline purely on the basis of the product life cycle concept. One example was that of a US toothpaste, Ipana, which was marketed until 1968, then abandoned and replaced by new products. However, a year later, two businessmen picked up the brand name and created a new formula, keeping the original packaging. With virtually no promotion and limited resources, sales turned around in the first seven months, and within three years the toothpaste was still being used by over one million people. Had the original company kept the product and provided suitable marketing support for it, the brand may have been in an even stronger position in the market (Dhalla and Yuspeh, 1976). Dhalla and Yuspeh (1976) also identified several other problems with the product life cycle model. First, it is often difficult to determine, with any accuracy, at which stage of the cycle the product actually is. As the four stages of the cycle are not clear-cut, it is possible to assume a product is at a particular phase when the opposite may in fact be the case. For instance, a product may be seen to have reached maturity, when in actuality it is merely at an ephemeral plateau. Considering variations can take place year-to-year, it is also difficult to foresee when the next stage of the life cycle will appear, how long it will last, and to what levels sales will extend (Dhalla and Yuspeh, 1976). In a similar vein, Levitt highlights some shortcomings of the practical application of the product life cycle concept, on the presumption that the purpose of the concept is to establish the stage of ones product in the cycle and then select the strategy befitting that stage. The major problem which Levitt identifies is that, in order for the model to have any practical use, the marketing manager needs to know the answers to three key questions: how and to what extent the shape and duration of each stage can be predicted; how one can determine what stage a product is in; and how the concept can be used effectively. Answering these questions is difficult. If basic marketing information is not held, the shape of the curve is irrelevant and positioning the product on the product life cycle curve becomes reduced largely to a matter of guesswork (Wood, 1990). Mercer (1993b) also points out that in many markets the product or brand life cycle is longer than the actual planning cycle of organizations. Even where companies look to the product life cycle, they will be basing their plans only on the small section of the cycle in which they reside at the time, rather than covering the entire life of the product. As a result, the theory can offer only few, if any, benefits. In Mercers (1993b) survey, 49 per cent of managers attached the value of the product life cycle to new products and a quarter attached it to the decline stage, while none referred to the mature stage. As a result, the theory has little value for the majority of organizations whose products are at the mature stage. Mercer sees its use as dangerous for such organizations because it may entice managers of thriving mature products prematurely to expect the move into the decline stage. Similarly, the product life cycle concept has led top executives to over-emphasize new product introduction and neglect older brands, despite the belief that the odds are four to one against new products being successful. While Dhalla and Yuspeh (1976) believe work on new products should proceed, they see that it is on todays products that a companys profits normally depend. In parallel, Goldberg (1994) states that too many executives in the industry think building new products is the answer, when it is often not. He maintains that companies need to be creative and refresh and create excitement around products to avoid the costs that occur with brand new products. He believes responding to short cycles is a key part to todays hyper-competitive market and doing this the wrong way is bound to cause you major problems. Most writers proffer the product life cycle concept as an ideal framework, but neglect to establish the difference between product class (e.g. cigarettes), product form (e.g. filter cigarettes) and brand (e.g. Winston). Many product classes' life can extend into centuries, e.g. automobiles, radios, soft drinks. Many appear in the absence of technological breakthroughs, to be almost impervious to normal life cycle pressures, provided they satisfy some basic need. When supporters talk about the life cycle of a product, they are invariably referring to product forms. The Marketing Science Institute also carried out research in an attempt to validate the product life cycle concept for product classes and forms. Over 100 product categories in the food, health, and personal care sectors were inspected and the number of cases that did not follow the sequence of stages on the product life cycle concept were recorded. Research concluded that the product life cycle concept had some reason for being, in that it explained sales behaviour better than a chance model could, however, the authors expressed doubts about its general validity. The authors concluded that their findings suggest the life cycle concept, when used as an explicit model, is more likely to be misleading than useful (Dhalla and Yuspeh, 1976). With regard to brands, the product life cycle model has been shown by Dhalla and Yuspeh (1976) to have even less validity. They believe that even when a brand survives the introductory stage, the model in most cases cannot be used as a planning or a predictive tool. Evidence for the product life cycle concept is not assuring because brands tend to have different patterns of sales, and therefore the product form curves cannot indicate what sales will be like (Dhalla and Yuspeh, 1976). Polli and Cook (1969) also believe the model to be more appropriate for examining the life of product forms than of product classes, while Wood (1990) suggests that, as the product life cycle concept is being related purely to brands, the use of the theory is encouraging an unhealthy myopia and brand/product focus. Mercer (1993a) also carried out research into the life cycle of brands, using data collected by the British Marketing Research Bureau, in which 929 brands were tracked within 150 market segments from 1969 to 1989. He found that the majority of those brands which were leaders in 1969 remained brand leaders in their respective markets in 1989. Only 7 per cent had declined below fourth place and only 1 per cent had been discontinued (Mercer, 1993a). This research shows there is a clear lack of evidence of the end stage of the life cycle, which itself weakens the assumption that the product life cycle theory is applicable generally. The research illustrates that the most important characteristics of most life cycles is that-for all practical intents and purposes-they do not exist (Mercer, 1993b). Mercer (1993b) believes, therefore, that the product life cycle of brand leaders is one of continuity and that it is a tautology that products are created and later die. Consequently, Mercer (1993b) questions the practical use of the product life cycle theory to the marketing manager. Since his findings suggest the average length of a brands life exceeds 20 years, the product life cycle concept may do little to satisfy the needs of the marketing manager whose objectives are likely to be contained within two years. This problem was also highlighted in discussions with the Public Relations Manager for the IT sector of Insight Marketing, Jo Bethell, who expressed difficulty in following the product life cycle model when marketing high-tech products. The difficulties arose primarily when developments in the industry forced Insight Marketing to take reactive action, contrary to the action predetermined by the product life cycle model. Polli and Cook (1969) concur that it is wrong to deduce, even from an extensive period of sales stability in a general product class, that saturation has been reached necessarily and that the product life cycle model, despite its other merits, cannot be invoked to support this supposition. They believe saturation is reached only if new product forms are not practicable with existing technology and if new uses for existing forms cannot be found. Both these forces can increase dramatically the level of market acceptance for a product class, with changes in past sales failing to predict their effects. Polli and Cook (1969) conclude that the maturity stage for a product class can be construed as saturation only by taking as given the state of technology and applications for existing product forms with the product class. In addition, they suggest it is not sound to conclude, from the detection of a few periods of decline after prolonged sales stability, that sales of a product class will continue to fall. Their findings propound that, while continued decline is possible, it is uncommon for a product class and the most likely outcome of such a period of decline will be fall in the maximum sales level and a renewed period of sales stability or maturity. They deduce, therefore, that a decline in the acceptance of a product class does not mean it is a dying market opportunity. Some suggest the maturity stage of a product is associated with stability of market shares within that product. With regard to the market share of product forms that are within a general product class, Polli and Cook (1969) found this to be inapt. They illustrated that, even during maturity of the product class, acceptance levels of product forms can change significantly. For example, in their research, plain filter cigarettes (a product form) experienced rapid growth to a high level of sustained demand, whereas the product class (cigarettes) stayed in the maturity stage for more than 40 years. Nevertheless, Dhalla and Yuspeh (1976) argue that, where consumer tastes and values change, or preferences move to new and improved competitive products euthanasia has to be quietly performed so that the companys capital resources can be used profitably in other ventures. The existence of product feature cycles and upgrades in features of products which are referred to as product life cycles also confuses the issue. Nevertheless, the brand that contains these ephemeral components is often still the dominant element of the overall product and is very long lasting. Mercers (1993a) evidence shows how the theory has little import in most markets and should be used only in special circumstances. Nevertheless, the major lesson of the PLC-that change is to be ignored at the marketing managers peril-still holds true (Mercer, 1993a). The product life cycle model has also been criticized for its lack of empirical backing. Wood (1990) refers to research by Polli and Cook to point out that only 17 per cent product classes and 20 per cent product forms exhibited a sales behaviour essentially consistent with the product life cycle and that 83 per cent product classes and 80 per cent product forms did not fit the classical PLC shape. Some supporters of the product life cycle concept have attempted to validate the theory by introducing alternative curves appropriate for different situations. Many shapes, durations and sequences have been revealed, yet explanations for such differences have not been researched, despite this understanding being crucial for development of strategy and well-informed forecasting (Day, 1981). Variations in the product life cycle are inescapable if Levitts premiss is believed, i.e. that the basis of the concept is that the life-cycle can be managed (Wood, 1990). Dhalla and Yuspeh (1976) believ e such endeavours to substantiate the product life cycle concept leave much to be desired and that it would be better to admit that the whole PLC concept has little value in the world of brands. Yet another element of question in the validity of the product life cycle is that the sales changes of a product differ in relation to the actual definition of the product. In support of this, Polli and Cook (1969) explain that, although cars and mentholated filter cigarettes are both products, cars include components more heterogeneous among themselves than filter cigarettes. Thus, this general problem must be acknowledged to avoid error Polli and Cook (1969) concede that the product life cycle concept has not been tested systematically as a model of sales behaviour, probably because of the inclination not to take the concept very seriously, because of its degree of validity. However, they profess that several writers have used the product life cycle model as a basis for recommendations about the composition of marketing programmes at the various stages of the life cycle, for instance to formulate advertising campaigns and so on. These marketing programmes are based on the underlying presupposition that the product life cycle is independent of a companys marketing practice. Polli and Cook (1969) point out, however, that, while it is possible that amendments to advertising may not affect the life cycle of a product, this ought to be clearly established before it is accepted as a basis for planning. Polli and Cook (1969) carried out extensive research to evaluate the performance of the product life cycle model and attempt to verify it empirically as a descriptive model of sales behaviour. Their principal aim was to evaluate the consistency of the model with actual records of sales of product classes, product forms and brands. They compared the number of stages that deviate from the presumed sequence of the life cycle model with the number of inconsistent observations in 100 simulated sequences, which are stages generated by a chance process. For a detailed explanation of their test procedures, see Polli and Cook, 1969. They found that the concurrence between sales performance of product forms and the life cycle model was good and that changes in sales for product classes, product forms, and brands were all concordant with the product life cycle model. When testing the performance of the life cycle their findings showed that, in essence, 44 per cent of all products displayed sales behaviour consistent with the life cycle and that, for 96 per cent of products, the inconsistent observations were fewer than the mean number of inconsistencies. However, they do stress that any inference from their research results should consider ones personal assessment of what compounds a good enough fit, which depends on the definition of product used and the influence of demand and supply on sales. Nevertheless, Polli and Cook (1969) contest that their results strongly suggest the life cycle concept, when tested in a given market and found valid, can be a fairly rich model of sales behaviour and that, even with refer ence to brands, the product life cycle model is strong enough to merit its use in that category and further testing in other categories. Polli and Cook (1969) conclude that, while the overall performance of the model could be disputed with regard to its general applicability, its appeal, the existence of a theoretical foundation in the adoption process, and their own research results point to the model being valid in many common market situations. The product life cycle concept is a verifiable model of sales behaviour, particularly in market situations where different product forms compete for the same market segment with a general class of products, and can be helpful in planning marketing and forecasting sales. Quarterdeck Office Systems, a small computer software firm in Santa Monica, California, USA, also profess the validity of the product life cycle, the use of which they claim saved the companys neck. The company exists through serving a niche created by Microsoft. When Microsoft launched Windows 3.0, which incorporated the features of Quarterdecks products, Quarterdeck would have been ruined were it not for managements knowledge and use of the product life cycle concept. They identified the various life-cycle stages of their products and continually assessed the strategies Microsoft was following. They found that their product worked more efficiently with older computers and for a large segment of users who struggle to learn new programs and would rather not upgrade to new hardware. On the other hand, Microsofts Windows worked better with newer computer models and with software requiring more memory. On this basis, and considering the fact Microsoft was aiming their product at the introduction and growth stages, Quarterdeck positioned its own product at the mature and declining stages of the life cycle. Through creating such a niche in these stages of the life cycle, the company identified the only way it could succeed (Paley, 1994). Paley (1994) believes marketing managers generally are starting to administer product life cycle strategies to extend the sales life of their product, find a market position in which they can avoid conflict with strong rivals, and organize their salesforce to achieve greater productivity. He sees introducing the product life cycle strategy as a resourceful way in which to forge competitive advantage and that its implementation could make the difference between life and death of a company when confronted with overwhelming competition. Attempts to validate or rebut the life cycle concept on an empirical basis have been restricted by the lack of a definition as to which life is being examined, since different writers have different understandings of the product life cycle concept. No satisfactory empirical ratification of the concept exists and furthermore, by following sales over time, what are being observed are the consequences of different management strategies on the life cycle. To exemplify, Wood (1990) refers to Cox who identified six types of life cycle curve, which would imply a cycle-recycle pattern where sales do not decline following maturity of the product, but begin the old cycle again as a result of a push in promotion. Despite such criticism, the product life cycle has become accepted and valued as an element of basic marketing theory and has become a block on which management theory has been built. Mercer (1993a) points out that, from the evidence taken from his literature searches, the product life cycle seems still to be a dominant component of marketing theory. Nevertheless, he devotes much of his paper to augmenting the evidence that the product life cycle has only limited applicability. Conclusions Serious doubt as to the validity of the product life cycle model as a marketing tool has been raised. The model has been widely criticized, by writers in the academic and business press, for many reasons. For instance, not all sequences of stages in actual sales are consistent with the expected sequence of the model, and products have been seen to experience second lives, a concept not acknowledged by the product life cycle model. Furthermore, many writers have criticized the model since it is difficult to determine at which stage of the cycle the product actually is. The model has also been open to reproach on the grounds that it does not establish the difference between product class, product form and brand. Moreover, products themselves differ according to levels of innovation and price, changes in technology, consumer needs and tastes, and changes in economic circumstances, all of which can influence the life cycle. Although the product life cycle concept has not been tested systematically as a model of sales, probably as a result of this abundance of criticism and subsequent tendency not to take it too seriously, some writers have used the model and based marketing strategies on the assertions and recommendations it makes for each stage. Polli and Cook (1969) offer probably the most thorough examination of the validity of the concept and one of few that actually finds that the concurrence between sales performance and changes in sales of products were concordant with the product life cycle model. Nevertheless, it has been the significance of these factors-which have been raised by critics of the concept-which has led to the questioning of the efficacy of the product life cycle concept as a tool to predict marketing strategies. Evidence set out here suggests that the product life cycle model is useful to monitor sales but its expediency in deciding the fate of products has been strongly challenged. Kotler himself was reported by Wood (1990) as now accepting that the value of the product life cycle for forecasting is limited, while Wood (1990) suggests the product life cycle has fulfilled its purpose. He contends that the product life cycle concept is failing to perform effectively and that in the 1990s the PLC will have little, if anything, to offer marketing education and that teaching the concept will actually constrain marketing management thinking. Mercer (1993a) goes as far as to say that the product life cycle should be eliminated from the marketers vocabulary and is in effect a fallacy (Mercer, 1993b).

Russia :: essays research papers

When examining the progress of a nation, it is vital to also see what the national psyche behind it was. In Russia the driving motivation was not always consistent. â€Å" ... [They] still had difficulty in formulating and sustaining any permanent concept of the 'state' and its interests independent of the family possessions and connections of the ruling dynasty.†(Hosking 190) As with many countries of that time, the rulers were not held accountable, and often overlooked long-term strategic goals in favor of short-term gains. Foreign policy was more a personal relationship among rulers than among nations; alliances were made, broken or not honored routinely. All of these factors made for a precarious political environment in which any leader had to operate. Russia's own unique problems required its rulers have an even greater political acumen than their purely European counterparts. There in lies the crux of Russia's biggest problems. Over the centuries from - to - Russia has expanded from a small principality to a huge polyglot of an empire; encompassing many people with many different cultures. Most Russians were not European. Although these people came from diverse geographical locations, they all shared certain beliefs that unified them. Concepts such as Pravda, the Mir, and the acceptance of suffering helped unify the empire. When Peter I wanted to Europeanize Russia he did it in a typical Russian way; out with the old, in with the new, having â€Å"... the tendency to introduce reform in total packages, rejecting previous ways as utterly wrong.† (Hosking 176) Peter I replaced the one stable and unifying set of beliefs with another set adopted from a world foreign to most everyone in the empire. This may be the reason that Russia’s Europeanization seemed to be a thin veneer under which the majority of Russians did not understand or see any benefit in europeanization. To answer the question as to whether or not Peter I was a successful ruler, it must be stated that the premise under which he ruled was â€Å"... To increase [Russia's] power and wealth and to improve the well being of its people.†(Hosking 198) To Peter that meant becoming more like Europe, and perhaps he thought this because of the great European influences on his, and on the lives of his advisors and the nobility in general. Peter saw the great armies and bureaucracies of Europe and wished to install them in Russia.

Past Movements in Education and Analysis of Curricuar Reforms Essay

For an individual, it must be treated as a continuous process that should not end when graduation rites in each particular level of schooling are being held. True education is life, it must always be a part of our daily living, whether through formal or informal means. Educational systems in general, and educational curriculum in particular, also need not to be static. The curriculum should respond to the demands of a fast-changing society. To some extent, it should also be global or internationally-aligned. These are the reasons why foreign and local educational educators in the past and until now have been introducing educational reforms and innovations. They have been searching means to address the problems being met in the implementation of a certain curriculums and to ensure the total development of every learner. I. The Past Movements for Social Change in the School System Social change affects education. Centuries ago, pioneers of education have sought to introduce renewal in education. Their ideas were far ahead than the actual renewal that took place later on. Among them were Commenius, Condorcet, Rousseau, Pestalozzi, Froebel, Dewey, Drecoly, Montessori and Freinet. 1. Johann Amos Commenius -â€Å"Father of Modern Education† Most permanent educational influences: a. practical educational work Comenius was first a teacher and an organizer of schools, not only among his own people, but later in Sweden, and to a slight extent in Holland. In his Didactica Magna (Great Didactic), he outlined a system of schools that is the exact counterpart of the existing American system of kindergarten, elementary school, secondary school, college, and university. Didactica Magna is an educational treatise which aimed to seek and find a method of instruction by which teachers may teach less but learners may learn more, by which the school may be the scene of less noise, aversion, and useless labor, but of more leisure, enjoyment and solid progress; and through which the Christian community may have less darkness, perplexity (confusion) and dissension (disagreement), but on the other hand, more light, orderliness, peace and rest. b. formulating the general theory of education In this respect he is the forerunner of Rousseau, Pestalozzi, Froebel, etc. and is the first to formulate that idea of â€Å"education according to nature† so influential during the latter part of the eighteenth and early part of the nineteenth century. c. the subject matter and method of education -exerted through a series of textbooks of an entirely new nature His published works: Janua Linguarum Reserata (The Gateway of Language Unlocked) – contained his c onviction (certainty) that one of the prerequisites for effective educational reform was a fundamental change in language of instruction. Orbis Pictus (The World of Sensible Things Pictured) – contributed to the development of the principles of audio-visual interaction. It was the first successful applications of illustrations to the work of teaching, but not the first illustrated book for children. Schola Ludus (School as Play) – a detailed exposition of the doctrine that all learning should be made interesting, dramatic and stimulating. These texts were all based on the same fundamental ideas: (1) learning foreign languages through the vernacular; (2) obtaining ideas through objects rather than words; (3) starting with objects most familiar to the child to introduce him to both the new language and the more remote world of objects: (4) giving the child a comprehensive knowledge of his environment, physical and social, as well as instruction in religious, moral, and classical subjects; (5) making this acquisition of a compendium of knowledge a pleasure rather than a task; and (6) making instruction universal. He also developed the pansophic scheme, the view that education should take the whole of human knowledge as its universe. For him, truth was indivisible and was to be seen as a whole. Thus by relating each subject to every other subject and to general principles, pansophia was to make the learner capable of wisdom. 2. Marquis De Condorcet Marie-Jean-Antoine-Nicolas de Caritat took his title Marquis de Condorcet from the town of Condorcet in Dauphine. He advocated that the aims of education were: o cultivate in each generation the physical, intellectual and moral facilities and, thereby contribute to the general and gradual improvement of the human race. He envisioned a national system of public education designed to develop the natural talents of all, making real equality possible. His proposals of the five levels of public instructions areas follows: 1. Elementary- for the teaching of the ‘elements’ of all knowledge (reading, writing, arithmetic, morals, economics and n atural science)and would be compulsory for all four years 2. Secondary school- of three years’ duration, teaching grammar, history and geography, one foreign language, the mechanical arts, law and mathematics. The teaching at this and the first level would be non-specialized. 3. Institutes- responsible for ‘substituting reasoning for eloquence and books for speech, and for bringing philosophy and the physical science methodology into the moral sciences’. The teaching at this level would be more specialized. Pupils would choose their own course of study (at least two courses a year) from among four classes: mathematics and physics, moral and political sciences, science as applied to the arts, and literature and fine arts. 4. Lycee – the equivalent of universities, with the same classes as the institutes and ‘where all the sciences are taught in full. It is there that scholars-teachers receive their further training’. Education at this and the first three levels was to be entirely free of charge. 5. National Society of Science and the Arts – a research institute responsible for supervising the formal education system as a whole and for appointing teachers. Its role would be one of scientific and pedagogical research. 3. Jean Jacques Rousseau According to the history of education, he was the first great writer to insist that education should be based upon the nature of the child. Rousseau’s Emile is a kind of half treatise, half novel that tells the life story of a fictional man named Emile. In the history of education, the significant contributions of Johann Heinrich Pestalozzi are: 1) his educational philosophy and instructional method that encouraged harmonious intellectual, moral, and physical development Pestalozzi’s most systematic work, How Gertrude Teaches Her Children (1801) was a critique of conventional schooling and a prescription for educational reform. Rejecting corporal punishment, rote memorization, and bookishness, Pestalozzi envisioned schools that were homelike institutions where teachers actively engaged students in learning by sensory experiences. Such schools were to educate individuals who were well rounded intellectually, morally, and physically. Through engagement in activities, students were to learn useful vocations that complemented their other studies. 2) his methodology of empirical sensory learning, especially through object lessons Pestalozzi designed object lessons in which children, guided by teachers, examined the form (shape), number (quantity and weight) of objects, and named them after direct experience with them. 3) his use of activities, excursions, and nature studies that anticipated Progressive education. He also emphasized the importance of the nature of the child and propounded (advocated) that in the educational process, the child must be thought in relation to the subject matter. He sought to understand the nature of the child and to build his teaching around the natural, progressive and harmonious development of all the powers and capacities. He is an advocate of each man’s right to education and of society’s duty to implement that right and pave the way to universal national education. His motto â€Å"Learning by head, hand and heart† is still a key principle in successful 21st-century schools. 5. Friedrich Froebel The German educator, Friedrich Froebel, was one of these pioneers of early childhood educational reform. Froebel’s educational principles: a) free self-activity As an educator, Froebel believed that stimulating voluntary self-activity in the young child was the necessary form of pre-school education (Watson, 1997a). Self-activity is defined as the development of qualities and skills that make it possible to take an invisible idea and make it a reality; self-activity involves formulating a purpose, planning out that purpose, and then acting on that plan until the purpose is realized (Corbett, 1998a). Corbett suggests that one of Froebel’s significant contributions to early childhood education was his theory of introducing play as a means of engaging children in self-activity for the purpose of externalizing their inner natures. ) creativity Froebel designed a series of instructional materials that he called â€Å"gifts and occupations†, which demonstrated certain relationships and led children in comparison, testing, and creative exploration activities (Watson, 1997b). A gift was an object provided for a child to play with–such as a sphere, cube, or cylinder–which helped the child to understand and internalize the concepts of shape, dimension, size, and their relationships (Staff, 1998). The occupations were items such as aints and clay which the children could use to make what they wished; through the occupations, children externalized the concepts existing within their creative minds (Staff, 1998). Therefore, through the child’s own self-activity and creative imaginative play, the child would begin to understand both the inner and outer properties of things as he moves through the developmental stages of the educational process. c) social participation A third component of Froebel’s educational plan involved working closely with the family unit. Froebel believed that parents provided the first as well as the most consistent educational influence in a child’s life. Since a child’s first educational experiences occur within the family unit, he is already familiar with the home d) motor expression Motor expression, which refers to learning by doing as opposed to following rote instructions, is a very important aspect of Froebel’s educational principles. Froebel did not believe that the child should be placed into society’s mold, but should be allowed to shape his own mold and grow at his own pace through the developmental stages of the educational process. 6. John Dewey He contributed the educational philosophy which maintains that education is life, education is growth and education is a continuous reconstruction of human experiences from the beginning to the end of life. He was the spokes person of progressive education which states that aims have significance only for persons, not for processes such as education, and arise only in response to problematic situations in ongoing activities. Aims are to be viewed as anticipated outcomes of transactions, as intrinsic aspects of the process of problem-solving, and as a motivating force behind the individual’s approach to problem-solving situations. The Progressive Education Association, inspired by Dewey’s ideas, later codified his doctrines as follows: a. The conduct of the pupils shall be governed by themselves, according to the social needs of the community. b. Interest shall be the motive for all work. c. Teachers will inspire a desire for knowledge, and will serve as guides in the investigations undertaken, rather than as task-masters. d. Scientific study of each pupil’s development, physical, mental, social and spiritual, is absolutely essential to the intelligent direction of his development. . Greater attention is paid to the child’s physical needs, with greater use of the out-of-doors. f. Cooperation between school and home will fill all needs of the child’s development such as music, dancing, play and other extra-curricular activities. g. All progressive schools will look upon their work as of the laboratory type, giving freely to the sum of educational knowledge the results of their experi ments in child culture. He believed that education has two sides: the psychological and the social on the same plane. Education must start from the psychological nature of the child as the basis for directing his energies into totally useful channels. Schools must be set up to include bond the individual and social goals. The needs of a new society are to be taken into consideration in modifying methods and curriculum. 7. Ovide Decroly He influenced instruction in the kindergarten, the aim of which was to guide the child’s desire for activity and to give him a sense of discipline and norms for his social behavior (same with Dewey) 8. Maria Montessori Maria Montessori left a long lasting mark on education around the world.

Feminism Vs Queer theory Essay

The book by Catherine Churchill titled ‘Cloud Nine’ provides insight into the two very different types of societies in the two acts of the book and depicts the change in the characters in terms of their femininity and sexual orientation. The diverse factors impacting the lives of the characteristics like power, wealth and politics as well as their ion satisfactions levels in different relationships have been discussed through the use of comedy and the art of storytelling. The book highlights the concepts of feminism and queer theory through its content and the way the lives of the characters play out in the two different acts of the book. Feminism is basically defined as the change or orientation towards women empowerment. It is made up of the social, cultural as well as the political reforms, movements and diverse theories which contribute towards equality between makes and females and highlights the equal rights movement for the women. The basis of feminism is the exhalation of the position of women in the society. Queer Theory on the other hand is a branch of gender studies which pertains to the gay and lesbian studies. This field is specific to diverse sexual orientation in women and takes its foundation form the feminism movement and theory itself. The inclination towards feminism in the book and the play of Cloud Nine is very explicit as depicts how the women are oppressed in the Victorian era so much so that they are forced to disguise themselves as men to hide their feminine identity when giving in to their strong nature and ambitions. The play clearly and explicitly describes the differences in the roles of the women and the men in the Victorian era, and in the modern era, therefore depicting how they have changed to an extent, but not as much as they should have. in the first act the play violently depicts the male oriented society by initiating with a welcome for the male gender, and present the allude of power, in context of economics as held by men in the society. Aside from this the play also depicts the position of the women in history as the subservient gender. This established the concept that the role and cultural construction of the females in the society is a product more of history and tradition than of their own capabilities, thus reinforcing the concept of feminism. The queer theory is expanded upon by the author in the play though the confused sexual orientation of the characters and the cross dressing and role reversal amongst the cast in the play. â€Å"Churchill clearly intended to raise questions of gender, sexual orientation, and race as ideological issues; she accomplished this largely by cross-dressing and role-doubling the actors, thereby alienating them from the characters they play. † (Worthen, 807). The characters in the play like those of Gerry the homosexual man and the lesbian mother provide the essence of the queer theory. In fact it can even be mentioned that Cloud Nine is an explicitly queer play. The structure of the play is very confusing for the audience as well as the readers due to the role reversals by the characters, and the language used in the play is highly oriented towards the depiction of feminism and queer theory. The play clearly points out the underlying issues in the societies pertaining to women oppression, women’s rights as well as gay pride and sexual orientation of the men and women. Moreover the play is highly political in nature as it tends to shock the audience and the readers through the presentation and the roles played by the characters. On the whole however the play contributes towards the literary identity development of women in the modern society. References Barry, P. , ‘Beginning Theory: An Introduction to Literary and Cultural Theory (Beginnings)’, Manchester University Press, (2002) , ISBN-10: 0719062683 Caslin, S. , ‘Feminism and post-colonialism’, accessed March 15, 2008 from Churchill, C. , ‘Cloud Nine’, Nick Hern Books, (1989), ISBN-10: 1854590901 Marx, K. , ‘The Communist Manifesto: Complete with Seven Rarely’, Filiquarian Publishing, (2005), ISBN 1599869950 Worthen, W. B. , ‘The Wadsworth Anthology of Drama’, Heinle, (2003), ISBN-10: 0838407501

Free Essays on Copy DVD

How to convert a DVD to VCD This is one of the best methods to produce excellent quality VideoCD's from DVD's. This guide will help you produce VideoCD's that can be played on PC's, PSX Movie adaptors and all standalone VCD & DVD players that can play home-burned VCD's. Only 4 software titles need to be installed and all are relatively small in size. The best bit of all is that the software is Freeware or Demo ware with results comparable to commercially available software. The final VCD is better quality than most Original VCD's, equal or better than standard VHS and the sound is near CD quality. Although this guide uses CladDVD to rip (remove the DVD copy protection and transfer the movie files to your Hard Drive) the movie off the DVD, other freeware rippers can also be used. These include VobDecGUI and DOD SpeedRipper. The actual encoding to VCD is done by bbMPEG, which is freeware and now bundled with the latest version of the freeware FlaskMPEG. Other commercially available Adobe(r) Premier Plug-in's can also be used and are detailed in the FlaskMPEG Help file. Software you will need: 1. CladDVD 1.64 (It can be found at http://members.netscapeonline.co.uk/claddvd/) 2. FlaskMPEG 0.594 (It can be found at http://go.to/flaskmpeg) 3. TMPGEnc 12a & English patch (It can be found at jamsoft.com/tmpgenc/) 4. Nero 5.x (It can be found at ahead.de) 5. WinOnCD 3.6+ (It can be found on Morpheus) You will also need a Computer with: Windows 95B, 95C, 98, 98SE, ME, NT sp4 or 2000 installed. A Pentium II 300 MMX or equivalent as a minimum. At least 64meg memory An internal DVD Rom player (any speed) Hard drive with at least 4 gb, but prefrably 10 gb FREE space in one partition. WinZip and WinRAR or WinAce (whick will handle all types; zip, rar, ace, cab..etc) to extract the files above. Fully functional demo versions can be downloaded from winzip.com/, rar... Free Essays on Copy DVD Free Essays on Copy DVD How to convert a DVD to VCD This is one of the best methods to produce excellent quality VideoCD's from DVD's. This guide will help you produce VideoCD's that can be played on PC's, PSX Movie adaptors and all standalone VCD & DVD players that can play home-burned VCD's. Only 4 software titles need to be installed and all are relatively small in size. The best bit of all is that the software is Freeware or Demo ware with results comparable to commercially available software. The final VCD is better quality than most Original VCD's, equal or better than standard VHS and the sound is near CD quality. Although this guide uses CladDVD to rip (remove the DVD copy protection and transfer the movie files to your Hard Drive) the movie off the DVD, other freeware rippers can also be used. These include VobDecGUI and DOD SpeedRipper. The actual encoding to VCD is done by bbMPEG, which is freeware and now bundled with the latest version of the freeware FlaskMPEG. Other commercially available Adobe(r) Premier Plug-in's can also be used and are detailed in the FlaskMPEG Help file. Software you will need: 1. CladDVD 1.64 (It can be found at http://members.netscapeonline.co.uk/claddvd/) 2. FlaskMPEG 0.594 (It can be found at http://go.to/flaskmpeg) 3. TMPGEnc 12a & English patch (It can be found at jamsoft.com/tmpgenc/) 4. Nero 5.x (It can be found at ahead.de) 5. WinOnCD 3.6+ (It can be found on Morpheus) You will also need a Computer with: Windows 95B, 95C, 98, 98SE, ME, NT sp4 or 2000 installed. A Pentium II 300 MMX or equivalent as a minimum. At least 64meg memory An internal DVD Rom player (any speed) Hard drive with at least 4 gb, but prefrably 10 gb FREE space in one partition. WinZip and WinRAR or WinAce (whick will handle all types; zip, rar, ace, cab..etc) to extract the files above. Fully functional demo versions can be downloaded from winzip.com/, rar...

How to Write an English Term Paper

How to Write an English Term Paper The notion of a â€Å"term paper† relates to the written assignment composed by university, college or high school students over an academic term. It is aimed at summarizing the gained experience in the chosen area combined with already existing information in printed and electronic sources. To cut a long story short, a term paper is a kind of enlarged essay. You will probably need to complete several term papers during your academic career, so it would be better to master the appropriate skills while you are underclassmen. So, if you are to compose a term paper in English, this would be easier for you to divide the complete process into several phases. First of all you are to brainstorm a bit and choose the original and up-to-date topic for your term paper. Take advantage of this process unless you are limited in the topic choice by your instructor. Once you have selected and narrowed your topic, you will want to research to see what experts on the topic have to say. While getting acquainted with the works of content experts, try to take notes and highlight the points that will be cited by you in the term paper. These notes will help you to plan and structure your piece of writing at least instinctively. As soon as this process is finished, here comes the next stage: English term paper outlining. Be sure to include all the structural parts of a correctly composed term paper into yours: Introduction – where you present the general topic statement and your paper’s main points; Main Body – where you are to give the most important details and results of your investigation; Conclusion – that sets the summary of the main points expressed in the previous parts and tells the audience whether you have coped with the task of your paper. Remember about the logic in your term paper – it should capture the readers interest in your English term paper and help them to understand your main ideas better. While using the quotes from works of other researchers, you must give credit to establish the authorship – otherwise you will be guilty of plagiarizing, that is, stealing the ideas, research, and words of others. What is more, try to use only reliable and proven sources; do not resort to doubtful arguments and statements. When you complete the writing process, it is the time for proofreading and checking your English term paper. The three pillars of the â€Å"polishing† process are proofreading, spell-checking, and editing. Ensure that your paper is totally devoid of misspelling and typographical errors, as well as vocabulary and grammar mistakes before you submit it to your tutor. It really is enjoyable to read a paper that is well-written and presents the topic in the most logical way. When you need professional help with writing English papers from academic experts contact our term paper writing service. We will help with writing your term paper on any topic.

5 Myths about an Essay Writer Who Does Model Papers for You

5 Myths about an Essay Writer Who Does Model Papers for You 5 Myths about an Essay Writer Who Does Model Papers for You Have you ever wondered what an essay writer has in terms of qualifications? Many students are curious about hiring an essay writer but they are hesitant because of the many myths out there relating to the services they provide. There are 5 myths which will be debunked for you about an essay writer who does model papers for you: All Writers Are from India While it is true that there are many writers from India who handle model papers on behalf of students, not all writers come from that area. In fact, many writing services allow students to choose between native speakers and non-native speakers. Native speakers are generally more expensive while non-native speakers are cheaper. Those who fall under the category of non-native writers do not come necessarily from India but might be from Pakistan, Bangladesh, or Kenya. These are all popular places for non-native speakers to work online. Essay Writers Have Bad English It is not fair to state that any writer you select online will have bad English. There are many who do, but you need to carefully choose a custom writing service with good reviews, good feedback, good experience, and writers who have an extensive resume as a part of the company. Writers, who have extensive experience in the academic field, and positive feedback from happy clients, will have good English skills and are typically native speakers. Writers Don’t Make Any Changes This is not necessarily true. It happens with bad services and companies which fail to offer comprehensive and experienced providers. But those companies which are good will make changes if you ask them, and, in fact, many services have substantial revision policies as a part of the original agreement which means that a custom writer is required to provide you with the revisions you want. Writers Give Pre-Written Essays If you select a good writing service as well as a great writer, they will make sure that you get a high quality essay which has been written from scratch. Essay Writers Take Little Money for Their Work If you really want an experienced writer, you will have to pay for the cost of high quality work. If you are paying a cheap price, it is probably for a pre-written essay. So be prepared to get high quality work at a price. That being said, there are many writing services which offer custom essay writers who are qualified, provide unique papers, and speak English as their native language. It is really up to you to search for the best companies available based on reputation and experience before you hand over your payment for a model paper.

Climate, geography, income per capita and growth Literature review

Climate, geography, income per capita and growth - Literature review Example Geography and environment has a closer impact on socio-economic development of a region. Historical data has revealed that geography has some effect on shaping the economic history. However, the amount of variance is an important consideration. Tropics are varied by braod climatic zones and economies as well (Torres & Mendez, 2000; 2002, Inter-American Development Bank, 2000). As a result, the research would identify the key geographical and climatic factors from the national database and analyze its relationship with income per person longitudinal data for a time period of 1950 to 2014. This paper will analyze this variance to test and interpret the condition of multicollinearity using a regression analysis, as some geographical factors might be highly correlated impacting the ultimate results. Analyzing the relationship between the major geographical features, such as altitude, climate, topography on the economic growth and prosperity with individual municipal incomes and their inequalities. Previous research has established a close relationship between economic development and geographical characteristics, such as topography, altitude, precipitation, temperature and rainfall etc., of a region. In this pretext, the tropical economies have lower income levels and growth rates than rest of the world. Temperate regions are more prosperous in this respect. The impact of geography on economic performance was considered exogenous for a very long time by economists (Rodrik & Trebbi, 2004). In fact there are direct channels influencing the effect of geography on productivity (Fujita, Krugman & Venables, 1999; Gallup, Sachs & Mellinger, 1999), in terms of productivity of primary activities, such as agriculture, farming, mining, fishing and forestry (Safford & Palacios, 2002). The classical Malthusian theory has stressed on how extremes of climate and temperature might diminish the productivity of labor as a consequence of spillovers and positive

Based on Book Lament for a Son by Nicholas Wolterstorff Published Coursework

Based on Book Lament for a Son by Nicholas Wolterstorff Published January 1st 1987 by William B. Eerdmans Publishing Company - Coursework Example Denial is the first stage of death, and this stage is the most crucial for an individual who has suffered a loss. Shock and denial characterize denial stage with constant moaning on why certain things happen in life (Bartel, 2012). Wolterstorff does not easily accept the death of his son and throughout his speech speaks as though Eric is still alive (Wolterstorff, 1987). Anger is the second stage of death and has crucial consequences, though critical for healing. Individuals in this stage have mixed reactions characterized by endless and painful emotions characterizing every moment (Bartel, 2012). While anger can be detrimental to an individuals sense of living, it opens up an individual to the various possibilities that effect healing. Wolterstorff constantly reflects on the life and times of his son Eric with his speech characterized by painful rhetoric (Wolterstorff, 1987). Wolterstorff breaks the norm by publicly crying for the loss of the son in classic expression of anger (Wolterstorff, 1987). Bargaining is the third stage characterized by individuals trying to find other means through which they can cover the loss (Bartel, 2012). Essentially, individuals think of various things that could have been done in a different fashion to prevent death. When told about the sons death, Wolterstorff wishes they had not taken their son for granted and supported him in his endeavours (Wolterstorff, 1987). Depression and acceptance are the fourth and fifth stages respectively (Bartel, 2012). Depression is a deep sense of grief that an individual experiences during the loss. Acceptance is the last stage of death and the individual accepts the reality of the loss. Wolterstorff accepts the loss by noting that he would one day speak to the son on the resurrection occasion (Wolterstorff, 1987). Wolterstorff (1987) finds immense joy after the loss of the son, and this is based on his Christian faith. In a complete turnaround, Wolterstorff remembers that

Evaluation methods for the proposed IAMS framework, model, and system Thesis

Evaluation methods for the proposed IAMS framework, model, and system - Thesis Example What the Evaluation Methods Should Achieve The appropriate evaluation method should reveal the most appropriate elements that would provide user opinions for an acceptable integration model for the physical and virtual identity management systems. In addition, the evaluation method should elucidate the most comprehensive and efficient IAMS framework for the integration of physical and virtual IAMS. Finally, the evaluation methods should have the capacity to test the components that constitute the conceptual model, so that the final model merges seamlessly with user expectations and usability preferences. Background to Evaluation Methods Good theoretical frameworks offer practicality in a wide range of situations, and therefore their importance in evaluation of IAMS frameworks cannot be overemphasized (Alkin, 2004). According to Alkin (2004), evaluations stem from social responsibility, monetary considerations, and social inquiry. In explaining the evaluation methodology, Alkin (2004) uses a comprehensive categorization based on use, methods, and value of the evaluation components. In this paper, three distinct evaluations are necessary to achieve the objectives of this research: expert evaluation, user evaluation, and evaluation through comparison with existing IAMS frameworks. Methods of Evaluating Expert and User Opinions Empowerment Evaluation Method An empowerment evaluation method would focus on helping a particular group of stakeholders, either clients seeking service through the IAMS or providers of the IAMS services. In addition, empowerment method takes into consideration feedback from different stakeholders (Fetterman and Wandersman, 2007). Expert evaluation with empowerment method therefore gives evaluators more... Evaluation methods for the proposed IAMS framework, model, and system Good theoretical frameworks offer practicality in a wide range of situations, and therefore their importance in evaluation of IAMS frameworks cannot be overemphasized (Alkin, 2004). According to Alkin (2004), evaluations stem from social responsibility, monetary considerations, and social inquiry. In explaining the evaluation methodology, Alkin (2004) uses a comprehensive categorization based on use, methods, and value of the evaluation components. In this paper, three distinct evaluations are necessary to achieve the objectives of this research: expert evaluation, user evaluation, and evaluation through comparison with existing IAMS frameworks. An empowerment evaluation method would focus on helping a particular group of stakeholders, either clients seeking service through the IAMS or providers of the IAMS services. In addition, empowerment method takes into consideration feedback from different stakeholders (Fetterman and Wandersman, 2007). Expert evaluation with empowerment method therefore gives evaluators more responsibility in a supervisory role than in an expert role. Methods that can use of empowerment evaluation include analysis of expert questionnaires, such as those collected for the purpose of this research (Fetterman, 2007). The overriding premise of empowerment evaluation is to help people contribute to what helps them carry out their roles (Sherriff & Porter, 2010).

Australia study Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Australia study - Annotated Bibliography Example The book is notable in that it was written to be an aid for those who teach Aboriginal culture and languages. This Victorian-era work is a broad stroke examination of the cultural history and practices of the Aboriginal peoples of Australia. It provides a quite detailed look at native languages and details specific phonological and grammatical aspects that have challenged English speakers. This venerable book presents an interesting overview of factors that aggravated the racist impulses of the ruling Anglo-Australian society. This work utilizes the work of linguists and anthropologists from around the world who have studied the demise of native languages in Australia. It pays special attention to the particular social contexts in which Aboriginal languages have been used and are used today. Languages are examined from a largely functional standpoint and from the perspective that government policies have damaged the vast majority past the point of reclamation. This seminal report is one of the most comprehensive compilations of the latest data concerning the state of Aboriginal languages. It presents a chronological account of the erosion of Aboriginal lifestyles and cultural traditions. It paints a bleak picture of the state of native languages in Australia, though it doesn’t waver from a strictly fact-based recitation. Co-written by an anthropologist and linguist, this book focuses on the close relation between the environment, culture and language. This highly academic work makes a convincing case for the preservation of native languages, explaining what is at stake in a world where more languages are at risk than ever before. The authors make the interesting point that losing native languages is wasteful in that rich scientific knowledge is lost forever. Schmidt’s disciplined academic approach to the subject includes an analysis of

Managing Change for Green Telco to Implement Reduce, Reuse and Recycle Essay

Managing Change for Green Telco to Implement Reduce, Reuse and Recycle Policy - Essay Example The company was established in 1989 and is currently performing leadership in telecommunication services in UK. It is a multi-awarded company which seeks to contribute for a greener world by engaging into environmentalism for improved biodiversity. As such, the company involved itself in tree planting activities and has committed to help offset carbon emission by supporting a renewable energy project—-the Wind Energy Generation. This report aimed to present an analytical process about how Green Telco should respond to the challenges on the need to innovate and manage changes in the implementation of operational policies targeting on significantly reducing companies’ wastes contribution and to nurture an eco-friendly workplace by using ‘reduce, reuse and recycle’ principles for healthier working environment. The process will also identify alternatives that will produce a cost-efficient outcome in the administration of communications amongst its departments by adapting information technology for effective and efficient paperless administration and operations, as well as in its quality customer care. To concretely introduce changes, the company will conduct strategic organizational capacity assessment to appraise corporate performance viz-a-viz corporate vision, mission, goals, structure and its human resources capacity to actualize corporate plans. It will also evaluate corporate programs g auged on key success indicators and outcomes. Such will also ascertain how effective are its human resources in enforcing the company’s policy on â€Å"reduce, reuse and recycle† (3Rs) within specific period and to address the implication of these proposed changes. Data and information used in this report are sourced from primary and secondary sources that are accessible online. Sources are from Green Telco, journals, books, texts, and related studies. Materials are used based on its significance for managing organizational change. This document will further detail the problems of the company, key issues and proposed recommendations. The recommendations is inclusive of company’s determination of supportive plans that will strengthen human resource’s capacity; adaptation of information technology to develop paperless business operations; improve corporate business management; and strengthen organizational capacity through regular meetings, monitoring and e valuation. 1.0 Problem Identification and Analysis The world is beset with ecological problems (Johansson-Stenman, 2004). All pollution has contributed to environmental degradation which has been evidently affecting all of the civilizations that are currently confronting the impacts of climate change. In UK and like other nations,

Comprehensive Writing Assessment Essay Example | Topics and Well Written Essays - 250 words

Comprehensive Writing Assessment - Essay Example The IT department seeks to remind tellers to follow the standard method of balancing ledgers, in order to ensure that all client accounts are properly reconciled. In recognition of this system knowledge deficiency, the IT department has designed a training program. All tellers, new and old alike are expected to engage in the program, so as to be fully conversant with usage of the system. Further scrutiny also revealed that the prompt screen for merge/consolidation does not appear consistently, which makes tellers post transactions prior to consolidating them. The assumption that the system automatically consolidates transactions has, therefore, been another key contributor to the problem of bounced checks. Therefore, tellers should not make an assumption that the system will automatically consolidate and merge. The IT department has also ensured that the icon that appears during the merge/consolidation is resized to be visible to the tellers. Additionally, restructuring and reprogramming the program was done to make sure that the correct prompt screen always appears with the icon always visible. The icon was a also located in a more prominent area of the screen for easy

Managing Change for Green Telco to Implement Reduce, Reuse and Recycle Essay

Managing Change for Green Telco to Implement Reduce, Reuse and Recycle Policy - Essay Example The company was established in 1989 and is currently performing leadership in telecommunication services in UK. It is a multi-awarded company which seeks to contribute for a greener world by engaging into environmentalism for improved biodiversity. As such, the company involved itself in tree planting activities and has committed to help offset carbon emission by supporting a renewable energy project—-the Wind Energy Generation. This report aimed to present an analytical process about how Green Telco should respond to the challenges on the need to innovate and manage changes in the implementation of operational policies targeting on significantly reducing companies’ wastes contribution and to nurture an eco-friendly workplace by using ‘reduce, reuse and recycle’ principles for healthier working environment. The process will also identify alternatives that will produce a cost-efficient outcome in the administration of communications amongst its departments by adapting information technology for effective and efficient paperless administration and operations, as well as in its quality customer care. To concretely introduce changes, the company will conduct strategic organizational capacity assessment to appraise corporate performance viz-a-viz corporate vision, mission, goals, structure and its human resources capacity to actualize corporate plans. It will also evaluate corporate programs g auged on key success indicators and outcomes. Such will also ascertain how effective are its human resources in enforcing the company’s policy on â€Å"reduce, reuse and recycle† (3Rs) within specific period and to address the implication of these proposed changes. Data and information used in this report are sourced from primary and secondary sources that are accessible online. Sources are from Green Telco, journals, books, texts, and related studies. Materials are used based on its significance for managing organizational change. This document will further detail the problems of the company, key issues and proposed recommendations. The recommendations is inclusive of company’s determination of supportive plans that will strengthen human resource’s capacity; adaptation of information technology to develop paperless business operations; improve corporate business management; and strengthen organizational capacity through regular meetings, monitoring and e valuation. 1.0 Problem Identification and Analysis The world is beset with ecological problems (Johansson-Stenman, 2004). All pollution has contributed to environmental degradation which has been evidently affecting all of the civilizations that are currently confronting the impacts of climate change. In UK and like other nations,

Mckinsey Model Essay Example for Free

Mckinsey Model Essay McKinsey 7S Model This model was developed in the 1980s by Robert Waterman, Tom Peters and Julien Philips whilst working for McKinsey and originally presented in their article Structure is not Organisation. To quote them: Intellectually all managers and consultants know that much more goes on in the process of organizing than the charts, boxes, dotted lines, position descriptions, and matrices can possibly depict. But all too often we behave as though we didn’t know it if we want change we change the structure. Diagnosing and solving organizational problems means looking not merely to structural reorganization for answers but to a framework that includes structure and several related factors. The 7S Model which they developed and presented became extensively used by mangers and consultants and is one of the cornerstones of organizational analysis. [pic] Essentially the model says that any organisation can be best described by the seven interrelated elements shown above: Strategy Plans for the allocation of a firms scarce resources, over time, to reach identified goals. Environment, competition, customers. Structure The way the organizations units relate to each other: centralized, functional divisions (top-down); decentralized (the trend in larger organizations); matrix, network, holding, etc. Systems The procedures, processes and routines that characterize how important work is to be done: financial systems; hiring, promotion and performance appraisal systems; information systems. Skills Distinctive capabilities of personnel or of the organization as a whole. Staff Numbers and types of personnel within the organization. Style  Cultural style of the organization and how key managers behave in achieving the organization’s goals. Shared Value  The interconnecting centre of McKinseys model is: Shared Values. What the organization stands for and what it believes in. Central beliefs and attitudes. However the model is more than simply a list. Key Points are: 1. The top 3, strategy , structure and systems, are the hard elements. The bottom 4, skills, staff, style, and shared values are the soft elements. 2. At that time, any organisational study focused on the top hard elements and ignored the bottom soft elements. 3. The current view is to focus on all 7, accepting that for each business or enterprise, two or three will be the VITAL ones. 4. The key point is that all the elements are all inter-dependant. Changes in one will have repercussions on the others. Thus introduction of new systems will certainly affect skills, and may well effect structure, style and staff. It could even have an impact on strategy. Similar repercussions occur with decentralization. 5. If you just try to change one element on its own, the other element may well resist the change and try to maintain the status quo. 6. In this sense, any change in organisation is best seen as a shift in the whole picture. Waterman Jr., Robert H., Peters, Thomas J., and Julien R. Phillips. 198 0. STRUCTURE IS NOT ORGANIZATION. Business Horizons 23, no. 3: 14

The Hospitality And Tourism Industry In Kenya

The Hospitality And Tourism Industry In Kenya Tourism in Kenya dates back to pre-independence days and as recorded in history as early as the 1930s (Tourism in Kenya). In the early days the bulk of the tourist that visited Kenya did so mainly to take part in the gaming industry in the game hunting expeditions, while the other were the typical old tourist that travelled for Sun Sea and Sand which is one of the tourism products offered by Kenyas tourism industry. In the early days the tourism industry in Kenya attracted first world rulers e.g. The queen of England, Queen Elizabeth II and the President of the United States of America Theodore Roosevelt. Infrastructure As expected the infrastructure that was available in Kenya in the 1930s was less than ideal or/and adequate to facilitate the new growing trend in Kenya which was tourism, never the less the tourism industry was steadily growing. Kenya gained independence in December 1963 (Kenya Timeline) after that time the infrastructure also grew but it is still said to be in an extremely poor state. The infrastructure includes: Electricity Telecommunications Roads Transport The government has urged the public and private sector to work cohesively to achieve an infrastructural development in the country, which would ultimately develop and increase the tourist arrivals to the country. Kenyas tourism is heavily comprised of natural attractions. It is stated that approximately 10% of the country has been reserved for the preservation of the natural attractions and wildlife (Tourism in Kenya) The tourism industry has evolved with the emergence of the new tourist, which brought along new forms of tourism for the country; it include Domestic Tourism, Community and Eco Tourism, Cultural Tourism, Business Tourism and Sport Tourism. Eco tourism is the prevailing form of tourism for in the country with the 10% dedicated by the government for its natural reserve Kenya Eco tourism attractions:- Game viewing expeditions (Flora) This form eco tourism can be linked to the Pre-independence day, where the old tourist travelled for the hunting of the game and Sun, Sea and Sand, with the evolution of the new tourist this has brought along the new game viewing expeditions, where the tourist no longer hunt the animals but view the animals of the country on a Safari. The country has its popular animal attractions which are now commonly called the big five that include the popular: Elephant Rhino Lion Buffalo Leopard (Tourism in Kenya) Plant watching (Fauna) The tree and flowers watching tourism in Kenya is jointly part of the Kenyan agricultural industry, which is the main contributor to the Kenyan GDP. Kenya climatic seasons are similar to those in the Caribbean with a dry and rain season annually. The rainy season in Kenya is responsible for the boom in the fauna of the country. This is the season where the trees and flowers bloom whereas the dry season is quite different. The trees drop their leaves and the flowers dry up. A tourist that visits Kenya in the dry season would have a different experience to a tourist that visit in the rainy season in regards to the country fauna. Safari A safari is another natural way to enjoy the natural aspect of Kenya while understanding the native people and observing their natural lifestyle. The safari is also a main way to enjoy the game viewing expeditions through Kenyas forest reserve. Economical Factors Multiplier Effect The tourism industry is heavily dependent on other industries in Kenya to be a successful industry that caters to its tourist. A main dependency of the tourism industry is the agriculture industry. The agricultural which is predominantly responsible for the food and beverage industry that provides the food that is being served to the tourist. Other industries include the: Textile, transportation and entertainment industries. A multiplier effect is very evident within the economy, to sustain the other industries, the tourist dollar is extremely important to the country. Tourism Employees Kenyas tourism industry caters to the employment of 500,000 Kenyans (National Geographic 2010). These Kenyans have positions in the tourism industry ranging from the service e.g. Tour Guides for Kenyas ever growing Game industry and Safari to the management sector in hotels and Tour Operators. Negative Factors Affecting the Tourism Industry Lacks of awareness of the people The people of Kenya are never included in the decisions brought about from the government and private institutions to the development of the Kenyan tourism as a product. Negatively this would prompt the nationals to act negatively towards the tourist and encourage them to deface the infrastructure of the country, this could also prompt them into vandalizing the belongings of the tourist. Socio-culturally With the improvement in the tourism industry and the influx of tourist into country brought along the ways and attitudes of the new world, negatively this has impacted on the culture by, the increase of prostitution, lack of traditional rites and performances etc. Terrorism Threat The bombing of the US Embassy in 1998 and attempted bombing in Mombasa 2002, has prompted countries to issue negative travel advisory to Kenya which negatively affected the tourist arrivals to the country as depicted in the statistical data. Kenya is a country with a diverse range of tourism products that cater to many types of tourism as mentioned previously. The country is heavily focused on maintaining its natural aspect as well as developing in a sustainable manner keeping with its eco tourism trend as it foremost tourism product. Overall the tourism industry is slowly increasing despite the negative factors that thrown them they were able to increase and move on.

Service Learning: Working at the Youth Detention Center (YDC) Essays

This semester I have been volunteering at the Youth Detention Center (YDC). YDC is a youth center for those youth ages 13-18 that have committed crimes, from running away from home to cutting the hydraulic brake lines of their parent's car. When is is concluded that the youth can no longer be active members in their communities, they are sent to YDC. There are four different units: H is for the youth that are in court right now but cannot stay at home, E is the girls unit, G unit is for the boys who committed minor crimes and felonies, and F unit is for the boys who committed major crimes and felonies such as sexual assault and dealing drugs. What first drew me to YDC was the fact that an ex-boyfriend of mine almost went there in the eighth grade, and was a troubled kid just like them. I could see a little bit of him in each of the residents and by trying to help them it felt like I was helping him in some strange way. Being a nursing major also makes me think that I can just mothe r the world, so I wanted to work at a service learning site that made me feel like I was fulfilling my mothering goals. The building itself is designed in a circular shape with an enclosed courtyard in the center for activities such as kickball, volleyball, and even skating in the winter. In each unit there are three separate living facilities. Fortunately only two of the facilities are used leaving the other free for different activities. The living quarters are made up of a living room, kitchenette, and an office area for the employees. Surrounding this area are rooms for each of the residents. In their room they have a bed, desk, and toilet; they are allowed to have two books and a Bible, a pair of sneakers, and shower shoes. All three of the li... ...s better understand how to raise their children, I can help kids get out of bad homes, and generally just be there to facilitate in any way possible. Although YDC did not change my career choice it helped me see how I can maximize the effectiveness of my profession to help others. Anytime someone asks me if YDC is a good place to volunteer at I always tell them that it is the most rewarding experience and that everyone should have the opportunity to go. One of my friends, after I told her about YDC, told me that it takes a special person to do what I do each week. I disagree though, anyone can go in for two hours and play cards each week, you get out of the experience what you put in, but I guarantee that going to YDC will affect you in some way. Works Cited Wade, C., Tavris, C., Garry, M. (2011). Psychology. Upper Saddle River, NJ: Pearson Education Inc.

Analysis of the Closet Scene in Hamlet the Movie Essay -- essays rese

Hamlet is often seen as one of the most well known examples of an Oedipus Complex presented in literature. The reasons for this is probably because of the plot that resolves around the revenge that Hamlet has against his step-father Claudius and because of the relationship that Hamlet has with his mother that is loaded with sexual energy. Hamlet's love for his mother is especially exemplified by the Mel Gibson's interpretation of the infamous closet scene. Traditionally a Queen's closet was not worth emphasizing a bedroom, but it is likely that most of the readers would presume that the closet scene takes place in Gertrude?s bedroom because of the obsession that Hamlet has about Gertrude?s bed. When Hamlet responds to his mother?s summons and comes to her closet, he invades a very private place where customarily a woman would only entertain her husband or a lover. For an adult son to do this, intimations of erotic possibilities are almost inevitable because the son crosses the line into the enclosure of his mother?s privacy to encounter her as a sexualized subject. The room that Olivier created for Gertrude contained a lot of scenery to convey a subliminal message. The tall doors look phallic-shaped and the bed is the center of attention most of the time. The bed is also much more lit than the rest of the room that emphasizes the importance of it. The way Gertrude kisses Hamlet in the Olivier, can be signifiers of the sexuality that is going in between her and Hamlet. The kisses are not what the everyday person interprets as platonic and it is almost as if Hamlet and Gertrude are drawn closer and closer because of the passion between them, in order that their faces are only inches apart. The last kiss between Gertrude and ... ...e other movies. She takes every opportunity to kiss Hamlet fully on the mouth, sometimes even lingering on the lips. It is almost as if Hamlet?s Oedipal cravings is a given in this movie. At one time Hamlet is even thrusting his lions against Gertrude that suggest a signifier of sexual intercourse. When the ghost appears it is as if it is just in time to stop Hamlet and Gertrude from having full-fledged intercourse. Gertrude does not seem to mind this at all in the way she caresses Hamlet unquestionably more representative of the display of affection one associates with a lover than a mother. The conclusion is that the Oedipus Complex definitely plays an integral role in the most of the movies made about Hamlet. Two of the three films I discussed are clearly paradigmatic, as each has in some way further contributed to the idea of Hamlet?s aberrant sexual feelings.

Bigotry in Sitcoms: All in the Family

The impact of media communication on society is interpreted by its audiences based on numerous factors. All in the Family was one of the first sitcoms that displayed bigotry in an open forum. Audiences interpreted the show based on their specific in terms of either dominant or oppositional. Audience's interpretations were based on their individual views or beliefs. Writing Intended to have the reader perceive a specific Idea or thought Is known as preferred reading.Producers and writers Intend for their audiences to interpret their material In a specific way. If their perception is different than the intended view this is known as oppositional reading or decoding. Oppositional Readings Dominant and The character of Archie Bunker is represented as a conservative, super patriotic, working class American who is a bigot. Both a dominant and oppositional view Is perceived depending upon the viewing audience. It was the Intent of producers and writers to bring bigotry out In the open where people would laugh rather than take offense.Archie was considered a bigot who was admired for his candid style by some while others were able to accept it as amorous. â€Å"Some viewers applaud Archie for his racist viewpoint, while others applaud the show for making fun of Bigotry' (Vulgar and Reach). The article, â€Å"Archly Bunker's Bigotry: A Study In Selective Perception and Exposure reveals an oppositional reading In which viewers perceive Mike as the opposition. Mike provides rebuttals to Archive's derogatory slurs and racist remarks. The show gives the viewer a character they can relate to based on their selective perception. Avider and Reach). Archie Bunker's Attitude Archie shows he is definitely without a bout racist through his verbal comments and physical expressions In the video clip, â€Å"Hollywood Knows the Truth Opt. 1: Archly Bunker In All in the Family. † Archie classifies specific races, genders and ethnic backgrounds Into categories. Some of his verb al remarks included colored as â€Å"Jews† and polish people, Mike, as â€Å"anathemas†. Archive's expressions during the toasting scene displayed different reactions when Barney drank out of his glass versus his reaction to Sammy Davis Jar. Ringing out of the same glass. Archie didn't want to drink after a colored man. Archie asks Sammy if he thinks he Is prejudice. Sammy responds sarcastically, muff can tell the difference between black and white† (â€Å"Hollywood Knows the Truth Opt. 1: Archly Bunker In All In the Family†). Finally, when Sammy gets ready to leave, he asks Archive's friend to take a picture of him and Archie. As the man snaps the picture, Sammy kisses Archie on the cheek. Archive's expression said it all! Throughout the video clip Archie tries to prove to himself and everyone else he is not racist.No matter how much he tried to play it if, everyone was aware of his feeling on racism through his verbal comments and physical expressions. S elective Perception and Exposure unaware selective perception Ana exposure, unprejudiced viewers perceive Archie as a dumb bigoted â€Å"hardhat. † The prejudice viewer perceives Mike as a long haired, lazy â€Å"anathema Pollock. † In selective perception prejudice viewers are more apt to enjoy the show for its satire while high prejudice viewers enjoy the humor. Therefore, the show is viewed equally with allowing for opposite perceptions.

Othello and the theme of friendship in the play Essay

Friendship is a special bond between two or more people. This relationship is built on the basis of trust, loyalty and honesty. In the play Othello, Shakespeare demonstrates these qualities through many of his characters to portray their deep friendships. However as the play progresses these friends turn into foes as many problems occur in their friendships and lead to many tragic events. The negative qualities that tore these friendships apart are distrust, selfishness and jealousy that led many of the characters to their tragedies. In the play Othello, Shakespeare demonstrates that there are many causes of the problems that occur in certain friendships. In Shakespeare’s Othello, many friendships showed a lack of trust which resulted into many tragic events. This negative quality is repeatedly found in the character of Othello. Shakespeare wrote the relationship between Othello and Cassio to be that of friendship that consists of loyalty and honesty. The conflict between these two characters arose as Iago plants seeds of doubt into Othello’s mind about Cassio’s loyalty towards him. Othello’s trust in his friend Cassio was like a thin thread. It was very easy for Iago to succeed in his evil plans, for there was a lack of trust in their friendship. Iago manipulates Othello into believing that his honest wife Desdemona is having an affair with the loyal lieutenant Cassio. Although Iago gives no form of physical evidence, his convincing words are strong enough to allow such intense thoughts to enter Othello’s mind. As Iago states to Othello:†It is impossible you should see this,Were they as prime as goats, as hot as mnkeys,As salt as wolves in pride, and fools as grossAs ignorance made drunk.† (3.3.402-405)Iago uses such intense imagery of Desdemona and Cassio sleeping together, that it forces Othello to be enraged with such anger at Cassio’s betrayal. After falling into Iago’s trap and believing his dishonest words, Othello says†Within these three days let me hear thee sayThat Cassio’s not alive.† (3.3.472-473)All the anger and jealousy of betrayal that Othello feels, due to the mistrust between Othello and Cassio, leads Othello to plan the murder of lieutenant Cassio. The lack of trust between Othello and Cassio is also shown after the fight between Cassio and Roderigo took place. Othello’s distrust in Cassio led Othello to believe Iago’s words. He also took the fact that Cassio was drunk as a major flaw in him and instantly dismissed him from his position as lieutenant, not  giving Cassio an opportunity to defend himself in full consciousness. Othello’s distrust in Cassio is displayed when he believes that lieutenant Cassio would be at fault for a deed, which he did not intentionally commit. Othello announces,†I know, Iago,Thy honesty and love doth mince this matter,Making it light to Cassio. Cassio, I love thee;But never more be officer of mine.† (2.3.225-228)This announcement is made while Cassio is still drunk; during this time he is not in a suitable state to defend him self. The lack of trust in the relationship of Othello and Cassio leads to tragic and sorrowful events. The Shakespearean play Othello carries many different causes of problems between the characters of the play. Many times throughout the play selfishness is displayed as a cause to many of the tragic events that occur, as many of the characters did things for their own benefit. A great amount of selfishness is shown in many of Iago’s relationships. His relationship with his wife Emilia would be well only when Emilia would do something for Iago. Although Emilia is aware of this, she is willing to do any favours for him, even picking up Desdemona’s handkerchief because Iago asked her too. Iago’s selfishness allows him to use his own wife for his evil desires of persuading Othello. â€Å"I am glad I have found this napkin;This was her first remembrance from the Moor. My wayward husband hath a hundred timesWoo’d me to steal it; but she so loves the token,For he conjured her she should ever keep it,That she reserves it evermore about herTo kiss and talk to. I’ll have the work ta’en outAnd give’t Iago: what he will do with itHeaven knows, not I;I nothing but to please his fantasy.† (3.3.290-299)To take his selfish plan further, Iago uses his wife Emilia’s loyalty to his own advantage. During the time Emilia kept the handkerchief in her hands, Iago’s speech towards Emilia was very different. â€Å"A good wench; give it me.† (3.3.313)Wench is an informal word to describe a young woman. Throughout the play it is showed that Iago believed women are  prostitutes and work at night. Iago’s use but dislike in women establishes his selfishness. Shakespeare demonstrates Iago’s selfish desires to be rank a higher position, through many events. Selfishness was portrayed by the character of Iago with his friend Roderigo as well. Iago advised Roderigo to send Desdemona some jewels and money by Iago, to gain Desdemona, his ex-fiancà © back. Later it is found out that Iago never did present the gifts to Desdemona, but had kept it for himself. Iago even asks Roderigo to instigate a quarrel between Roderigo and Cassio, which would lead to the dismissal of Cassio’s position, as Cassio was drunk and all blame would fall on him. Iago continued to use Roderigo, as he states,†Thus do I ever make my fool my purse;For I mine own gain’d knowledge should profaneIf I would time expend with such a snipeBut for my sport and profit.† (1.3.372-375)Iago’s selfishness leads him to use Rodrigo to his benefit and advantage, not caring for the damage and emotional stress it must cost Rodrigo. Iago’s selfishness leads this friendship to Rodrigo’s own tragedy. Jealousy is something that can make a person do anything. Shakespeare’s play Othello establishes how jealousy tore many of the friendships apart. The friendship between Iago and Othello was greatly affected by the jealousy Iago felt towards him, because of Othello’s high rank and power; Othello holds a great reputation in Cyprus. Iago also wanted position and carried a desire to be lieutenant. He befriended Othello so thinking he may get the position, but Othello gave the position to the loyal and capable Cassio, also Othello’s friend. Iago believed Othello slept with his wife Emilia, which caused a lot of jealousy and anger within Iago. Iago was jealous that his wife Emilia slept with Othello, so he decided to give Othello the same trauma. â€Å"†¦ Rouse him, Make after him, poison his delight,Proclaim him in the streets, Incense her kinsmen,And though he in a fertile climate dwell,Plague him with flies; though that his joy be joy,Yet throw such changes of vexation on’t,As it may lose some colour.† (1.1.69-73)Iago’s jealousy caused him to do and plot evil and selfish deeds that would lead to many tragic events. Iago disliked Cassio for the same reason he disliked Othello; a higher rank. Instead of Iago, Cassio was appointed lieutenant by Othello; this caused  Cassio to have a higher position. Iago speaks to Roderigo about Othello’s decision and states,†Ã¢â‚¬ ¦the better shall my purpose work on him. Cassio’s a proper man, Let me see now:To get his place, and to plumpe up my willIn double knavery -How, how?- Let’s see:- †¦Ã¢â‚¬  (1.3.380-384)It is now evident Iago is jealous and wants revenge on both these characters, due to what he feel they have done to him. Iago believes Othello ‘overlooked’ him and choose Cassio as lieutenant, and Cassio took over him and accepted that position. Throughout the play Othello Shakespeare establishes many causes of the problems that occur between many friendships. It is clearly shown that many of the characters created by Shakespeare in Othello carried a lack of trust among each other. Many of the same characters were noticed as selfish characters. These characters would do anything to achieve what they desire and long for, would take advantage of anything that would benefit them. Jealousy was also a trait discovered as a cause of many problems. Jealousy was the main cause of most of the tragic events that occurred throughout the play of Othello. Shakespeare’s Othello creates a high understanding of the nature of human relationships. Bibliography: Othello by William Shakespeare